Charter Hall

PR press office


Driving conversation and commentary on Australia’s commercial property market to elevate Charter Hall’s market leadership.



The Charter Hall Office wanted to be known for more than just ‘deals’. Instead, they wanted to strengthen their reputation as the leader in the Australian office market, positioning themselves well ahead of the curve when it came to conversations about the future of the workplace.


Through the power of visual storytelling, we delved into the company’s ‘why,’ looking beyond the day-to-day deals to show the public their vision for the future.

We leveraged a pool of industry-leading talent in Charter Hall’s Office team to create feature pitches, bylines and ‘newsjack’ the media narrative. ​

This was platformed via earned media and on LinkedIn and was amplified by the talent themselves.


The conversation we ignited around Charter Hall Office has been evident for the past 12 months. In this period, we achieved 74 pieces of media coverage and a cumulative reach of 61.9 million people​ for an average Impact Score of 84.6​.

Over 61% of coverage was in Tier 1 publications​, with 50% containing all client mandatories and 96% including more than one brand key message.