Forever and a day, we’ve been told that measuring the impact of PR is a tough thing to do. We didn’t think that was good enough. If a story lands in print and nobody’s there to measure it, did it even make a noise? So, we partnered with a research agency to build the Impact Score: a cloud-based evaluation and reporting tool that measures the true value of PR, then distils it into an easy to read dashboard.
How the Impact Score works
The Impact Score allows our clients to better understand the quality and overall impact of their earned media coverage as it relates to their specific goals and objectives. The platform’s algorithm grades each piece of media coverage out of a possible score of 100. The higher the score, the greater the impact. Simple.
Client testimonials
Guide Dogs have worked with Keep Left for the past seven years. We introduced the Impact Score as part of our earned media analysis when it launched in 2014. It ensures activity is always results-driven and based on Guide Dogs’ overarching communications objectives."
The Impact Score sets Keep Left apart from other agencies. Being able to easily understand the impact of our earned media helps demonstrate the value of our investment and public relations initiatives to all stakeholders."
