In 2014, Keep Left developed an evaluation tool in conjunction with Empirica Research to measure the effectiveness – or impact – of earned media coverage.
We set up our programs to be evaluated with numbers, not just sentiment.
We don’t believe in serving up just any old content. We want it to be the right content, delivered to the right audience at the right time.
It’s the few extra steps we take at the start of the process that set us up for success. We combine audience insights with analytics and SEO to deliver the best creative outcome possible.