How brands can harness the power of the cultural frame
A cultural frame is a powerful tool for understanding consumer behaviour. Recognising the subtle yet profound ways perspectives are shaped can help brands cut...
18th September, 2024
Creating community: how retail brands can capitalise on the ‘third place’
Could a place for people to spend time away from work, school or home be the missing piece of the retail puzzle? Zach Edwards...
29th August, 2024
Tiffany Simon strengthens our leadership lineup as PR Client Partner
Following a series of internal promotions and an expanded scope of work for key clients, we’re strengthening our leadership team with the appointment of...
29th August, 2024
OUR CEO CAROLINE CATTERALL TAKES HOME B&T WOMEN IN MEDIA AWARD
It’s been a huge year for Keep Left under the leadership of CEO, Caroline Catterall. The agency has achieved astonishing results for a growing...
20th August, 2024
Helping ANZ educate Aussies about cyber security risks
We created an educational and engaging content series with ANZ to explain cybersecurity risks, what we can do to protect ourselves, and how ANZ...
13th August, 2024
6 sec or life: The performance conundrum
I have a bone to pick with paid performance. Particularly the part that puts completion rates and CPM well above quality when it comes...
2nd July, 2024
