Keep Left took Charter Hall’s target audiences and examined where we could reach them beyond the property pages of the daily papers, where Charter Hall was already well known.
We tapped into potential tenant customers through targeted trade media, like building management trade, and looked behind the deals to what Charter Hall Office valued as a business. It was values like their partnership approach, community orientation, and dedication to creating future-forward workplaces, in which the story of Charter Hall’s ‘why’ were most prominent. The Keep Left team them bought them to life through a targeted thought leadership program.