Thoughts
From slop to signal: How boy kibble turns routine into identity
At Keep Left, our weekly all-agency meeting includes a segment called Kylie Moments: a quick cultural show-and-tell where someone brings in something that’s got…
Thoughts
AI Podcast Production Is Already Here: A Real-World Workflow Update
AI is no longer something we’re preparing for. It’s already here. But not in the way the headlines would have you believe. Inside agency…
Thoughts
Will the 2025 Election Be Decided on TikTok?
If a politician lip-syncs into the void and no one watches… did they even campaign? TikTok is where young voters are engaging, and campaigns…
Thoughts
Why was everyone obsessed with The White Lotus season 3?
White Lotus spoilers ahead (obviously). You’ve been warned! While the Netflix ‘binge model’ might be dominant in the streaming era – look no further…
Thoughts
How brands can harness the power of the cultural frame
A cultural frame is a powerful tool for understanding consumer behaviour. Recognising the subtle yet profound ways perspectives are shaped can help brands cut…
Thoughts
Creating community: how retail brands can capitalise on the ‘third place’
Could a place for people to spend time away from work, school or home be the missing piece of the retail puzzle? Zach Edwards…
Thoughts
6 sec or life: The performance conundrum
I have a bone to pick with paid performance. Particularly the part that puts completion rates and CPM well above quality when it comes…
Thoughts
Vinnies CEO Sleepout: A visit to Ozanam House
As a mother of two young girls, I sleep well at night knowing my kids are tucked up safe in a warm bed. But…
Thoughts
The art of spin: What actually happens in media training and why is it important?
Even with the perfect pitch and media package, nailing the interview can make or break a story. That’s why our National PR Director, Tim…