Seven award nominations in one day – it’s time we give ourselves a pat on the back. 🙌
We’re stoked our purpose-led work has stacked the shortlists of the Golden Target Awards and B&T Awards 2025.
From mental health campaigns to beauty industry shake-ups, all our recognised campaigns share one thing: they shape culture and make an impact. 🔥
Our (long) list of shortlists:
Golden Target Awards 🏆
- Best Integrated Marketing & Communications Campaign: How Ya Travellin’?
- Best NFP Campaign: How Ya Travellin’?
- Best Influencer Campaign: Boundless Beauty Summit (featuring Molly Burke)
- Best Experiential/Activation Campaign: Blackout Friday
B&T Awards 🏆
- Best Integrated Ad Campaign: How Ya Travellin’?
- Best Regional Media Campaign: How Ya Travellin’?
- Best Radio/Audio Campaign: How Ya Travellin’?
How We Got Here
We’ve produced podcasts for truck cabs, executed a Beauty Influencer Summit and hijacked retail’s biggest sales day. As finalists in Influencer, regional and radio categories, we’re certainly no one-trick pony.
How Ya Travellin’? for Healthy Heads in Trucks & Sheds
Let’s start with the truckies. They’re the backbone of the economy but also one of the most vulnerable groups when it comes to mental health. Working with Healthy Heads in Trucks & Sheds (HHTS), we wanted to find a way to cut through long hours and isolation to support their wellbeing.
Our answer? Audio. Drivers are constantly tuned into radio and podcasts, so we met them there. Fronted by comedian and licensed truckie Shane Jacobson, the campaign served up 24 geo-targeted radio segments plus a podcast series blending lived experience with expert advice.
The results were massive: 12 million Australians reached, 7,000 podcast downloads in five months (top 10% globally), and drivers sending heartfelt messages about how the series helped them in real time. Brand tracking showed trust in Healthy Heads skyrocketed. It’s proof of what podcast production can do when it’s built with empathy.
Boundless Beauty Summit for Guide Dogs NSW/ACT
Next stop, the beauty aisle. Beauty is for everyone… unless you can’t access it. That’s the challenge we tackled with Guide Dogs NSW/ACT by putting accessibility on the beauty industry’s main stage.
With influencer and activist Molly Burke front and centre, the Boundless Beauty Summit sparked big conversations about inclusive product design. As a finalist for influencer activation, it shows that social voices can drive real-world change.
Blackout Friday
Also with Guide Dogs, this one flipped retail’s biggest sale day into a campaign with heart. Blackout Friday recreated the inaccessibility of online shopping for people with low vision by asking Australians to shop “in the dark.” A bold activation that got people talking — and buying into inclusion.
Why It Matters
Being a finalist across so many categories proves our point of difference – our Wholebrain approach – really works. It’s how we democratise ideation and bring together Lefties with a diverse range of skills and perspectives, which tackle client briefs and solve business problems.
Put simply, it’s proof that when PR, Creative and Content join forces with red-hot strategy, good things happen.
Our MD Caroline Catterall says: “These nominations reflect our brilliant, tapped-in team at Keep Left and the trust our clients place in us to shape culture. But it’s about more than just winning awards – it’s about doing purpose-led work that genuinely matters.”
Bring On Awards Season
Seven shots to bring some shiny trophies to our new Hardie Grant office. We are one proud agency. Whatever happens, we’ll keep doing what we do best – shaping culture with work that matters. Stay tuned.
