PR press office


Supporting and accelerating Victoria’s thriving startup ecosystem by platforming the work of independent, government-backed organisation LaunchVic.



We live in a melting pot of big ideas and ambition – a reality LaunchVic has encouraged since its inception in 2016.

But startups can’t get the acceleration and support they need from LaunchVic if they don’t know about it. Our job was to get the word out and position LaunchVic as experts and authorities in the Victorian startup world.


Our work with LaunchVic remains ongoing and has evolved from the early years of significant funding announcements and launching new initiatives, to more recently demonstrating impact on the economy and jobs through research reports, case studies and partnerships.
We’ve also developed thought leadership pieces targeted at Tier-One media and worked in close collaboration with Government, coordinating on media strategy with the Minister’s Office on key announcements.

In addition to this, we hosted media training and PR 101 workshops for dozens of entrepreneurs in the LaunchVic network, further emphasising the organisation’s work.


In the last 12 months, more than 18 Victorian startups were profiled in media and a total of 107 media stories were published as a result of our work.
Through targeted campaigns and an always-on content approach, we positioned LaunchVic as a leader helping startups innovate and obtain funding to achieve their goals. And with a reach of 16.m million and an Impact Score of 81 out of 100, the results speak for themselves. We also achieved 75% of coverage in Tier 1 media and delivered 94% of key messages.