establishing a market leader
Creating a new brand and visual identity that reflects GreenCollar’s core mission of bringing people, science and nature together to make a tangible difference to the environment.
THE CHALLENGE
Competition in the environmental markets is growing, as organisations seek to offset their carbon on the road to a cleaner future. We needed to help GreenCollar differentiate with a new identity to communicate its true purpose and elevated market positioning.
THE SOLUTION
A brand fit for a market leader. The four overlapping petals represent how GreenCollar connects people with science and nature for optimum outcomes. It is a subtle marque that emphasises the logotype, ensuring the name GreenCollar will be remembered.
The Results?
The brand is instantly recognisable and distinct from GreenCollar’s competitor set, and has been rolled out across all of GreenCollar’s digital and physical touch points – from Word and PowerPoint templates to its vehicles on the ground. This work has given GreenCollar a foundation to build its brand with consistency, and is an identity all employees and stakeholders can rally behind and be proud of.