establishing a market leader


Creating a new brand and visual identity that reflects GreenCollar’s core mission of bringing people, science and nature together to make a tangible difference to the environment.



Competition in the environmental markets is growing, as organisations seek to offset their carbon on the road to a cleaner future. We needed to help GreenCollar differentiate with a new identity to communicate its true purpose and elevated market positioning.




A brand fit for a market leader. The four overlapping petals represent how GreenCollar connects people with science and nature for optimum outcomes. It is a subtle marque that emphasises the logotype, ensuring the name GreenCollar will be remembered.


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The Results?

The brand is instantly recognisable and distinct from GreenCollar’s competitor set, and has been rolled out across all of GreenCollar’s digital and physical touch points – from Word and PowerPoint templates to its vehicles on the ground. This work has given GreenCollar a foundation to build its brand with consistency, and is an identity all employees and stakeholders can rally behind and be proud of.