Keep Left was engaged to reinvigorate the most prestigious event on the industry calendar – the Australian Grand Dairy Awards. In order to transform the awards from an industry event to one that would connect with the hearts (and taste buds) of consumers, Keep Left executed a campaign encompassing Public Relations, event management and content production that celebrated Australia’s love for dairy and the innovation behind our country’s top producers.

Keep Left researched, designed and delivered an entirely new format for the awards based around a roving and interactive awards presentation format. Supported by an extensive media and blogger relations campaign, the event attracted a high calibre of food media and influencers and celebrated the winning products in a way that had never been done before.

Some of Australia’s finest gastronomic talent, including host Alice Zaslavsky and guest chef Jake Kellie, were also amongst the faces at the event celebrating Australia’s local dairy makers and their craftsmanship.

We then took things a step further, hosting a twilight cheese festival called Cheese Please, that showcased the winning producers and their craft direct to consumers.

Announced exclusively via The Urban List, 300 lucky cheese-lovers were selected via ballot from over 8,000 registrations and were invited to sample the fresh line up of 2016 Champion products, meet the award-winning producers and kick back with live music and a cold drink as the sun went down over the CBD.

Keep Left’s new experimental format for the awards evening, coupled with the inaugural Cheese Please consumer event, successfully transformed the awards to a joint industry/consumer celebration and attracted strong media interest at both a national and regional level.

Social media, blog, print, radio, television and online coverage earned an average of 80.5 on our Impact Score – an ‘A’ rating indicating brand messages were delivered and KPIs exceeded.