Independent PR and creative agency Keep Left has launched a new brand positioning, aimed at stemming the leaking impact caused by ineffective communications with a strategy to put the audience first, and earn their attention.
Ideas People Choose represents Keep Left’s approach to communications across the increasingly blurred disciplines of PR, design, content and advertising. It recognises that reduced marketing budgets and fragmented attention leaves marketers looking for new, different, and creative ways to cut through the noise and drive impact.
Caroline Catterall, Keep Left CEO, said: “We know paid media can no longer guarantee results like it used to – even your paid media needs to earn its attention these days. This is where Ideas People Choose comes in – to add an earned sensibility to marketing and deliver a multiplier effect to the work and, ultimately, the bottom line.
“It’s a simple philosophy and stems from a desire to do effective work for clients, and by effective we mean work the audience will choose. We’ve created an agency model that genuinely puts the audience first and breaks down silos. The world doesn’t exist in earned, owned and paid and neither do we,” Catterall added.
The new agency positioning comes on the back of Keep Left evolving its offering over the past two years, building capability across strategy, creative and account management, alongside PR and content marketing. New senior hires in this time have included Blair Kimber as ECD and Mike Doman as Executive Strategy Director, helping shape Keep Left’s broader offering and vision.
“While our PR services will still be a core offering, this brand evolution is about going beyond our PR roots and media relations, to earn the audience’s attention using whatever channels make the most sense,” said Catterall.
