We’ve got exciting news… Keep Left has joined the Hardie Grant Media network.
This move marks a new chapter in our story, and we’re proud to be teaming up with one of Australia’s leading independent marketing groups, whose specialist agencies span digital, media buying, content, PR, influencer, and production.
Founded by Caroline Catterall back in 2001, Keep Left has grown from a Melbourne-based PR shop into a fully integrated communications agency, with offices in Melbourne and Sydney and a client roster we’re genuinely proud of – Australia Post, ANZ, Guide Dogs, Experian, Great Southern Bank, Charter Hall, and St Vincent de Paul, to name a few. Today, we deliver work that blends PR, content and creative thinking to earn attention in all the right places.
More capabilities, more collaboration.
As part of the acquisition, Keep Left joins Hardie Grant Media’s family of agencies, which includes Reload Media (digital and media), Heads & Tales (content agency), Tide Communications (PR & influencers), and Sherpa (production studio). It’s a group that shares our values, respects creative independence, and is focused on doing great work that makes an impact.
Same Team. Same Values. Even More Firepower.
Importantly, nothing changes about who we are. Caroline and Gill (who joined in 2009 and became a shareholder in 2015) will continue to lead the business as Managing Director and Head of PR. Our team – including long-time ECD Blair Kimber and Head of Creative and Content Johanna Murray – is staying together and will move into Hardie Grant’s offices in Melbourne and Sydney.
The day-to-day? Still PR, creative, and content. But now with even more firepower behind us – access to deeper specialist capabilities, a broader national footprint, and new opportunities for collaboration across the group.
As Caroline puts it: “It’s been an incredible journey building Keep Left into the agency it is today. Gill and I are so proud of the team, the work, and the client partnerships we’ve nurtured over the years.”
“Joining Hardie Grant Media marks an exciting new chapter for us as a levelled-up Indie. For our clients, it means access to even more integrated thinking, specialist capabilities and creativity. For our team, it opens new growth opportunities and a network that truly values its people and culture. We’re energised by what’s ahead.”
Doubling Down on Innovation
The acquisition also includes our homegrown earned media measurement tool, The Impact Score, which recently got a major upgrade to include OpenAI to automate coverage logging. Now available by subscription, it’s being used by agencies and in-house teams across Australia and around the world.
Nick Hardie-Grant, CEO of Hardie Grant, said: “We’ve long admired Keep Left and its reputation for delivering meaningful work. In addition to the impressive team, the Impact Score is a genuinely exciting product with huge potential and a real point of difference for our agencies. With the support of the broader business and continued investment we’re looking forward to helping it reach its full potential.”
Following the acquisition, Hardie Grant Media comprises 130 staff across Melbourne, Sydney and Brisbane. The broader Hardie Grant Group, including its publishing arm and venture studio HGX, employs 220 people. Key clients include Mercedes-Benz, Yamaha, Nintendo, SodaStream and BIG4.
We’re pumped about what’s ahead – and can’t wait to see what we create together.
