Following a series of internal promotions and an expanded scope of work for key clients, we’re strengthening our leadership team with the appointment of Tiffany Simon to the role of PR Client Partner.
Tiffany joins us with a decade of PR and marketing experience under her belt. She spent the last three years at Dentsu Creative PR as Senior Account Director, working across a range of clients including Bunnings, Activision Blizzard, and Skyscanner. Prior to that, she was the media adviser for the State Library of Victoria.
Our National Director of Public Relations, Tim Lele, said: “Tiffany is an impressive operator. Her background – working on both sides of the agency and client fence – as well as her experience leading strategy and execution of earned media within major integrated campaigns, makes her an excellent addition to the Keep Left team. From finance and property, to gaming, government and lifestyle, Tiffany has a broad range of sector experience that’s highly relevant to our client base.”
As Client Partner, Tiffany will work alongside Tim, acting as senior strategic counsel to drive our earned creative thinking for new and existing clients. Additionally, she will coach and develop our team to further embed the Ideas People Choose ethos that drives our output from earned media to creative.
National Director of Public Relations, Tim Lele and PR Client Partner, Tiffany Simon
‘As we expand the scope of our consumer PR client portfolio with integrated projects that build on the success of our creative team, Tiffany’s track record delivering large-scale campaigns for major consumer brands will push our clients and our team to think bigger,’ added Tim.
Based in Melbourne, Tiffany has also joined our senior management team and is playing a leading role in business development. She will work alongside Tim to lead our national PR team across our Melbourne and Sydney offices as we continue our growth momentum. Her remit will encompass clients including Australia Post, Charter Hall, Great Southern Bank and Hub Australia.
Tiffany said: “It’s an exciting time to join Keep Left as the agency continues to go from strength to strength, with a compelling client portfolio, and an incredibly talented team across both earned and creative. I look forward to working alongside Tim and the leadership team to harness the exceptional capabilities within the agency to engage our client’s audiences through campaigns that deliver real business value.”
