Sell the unsellable: compulsory organ donation.

That was our task when we were invited to participate in The Pitch on ABC’s Gruen.

Did we convince you? It worked on the panel… we took home an equal win and a trophy for the effort!

Most importantly we had a ripper time putting it together, with the whole agency contributing ideas and then our specialist creative, copy and video teams crafting the spot that the Gruen production team said was “one of the highest quality entries they have had all season.”

Watch the full episode on ABC iView.