Keep Left has been appointed as the creative and PR agency of record for global travel insurer PassportCard who has landed in Australia ahead of the much-anticipated summer holiday period.
Aussies can look forward to packing extra peace of mind on their next domestic or international holiday with PassportCard offering market-leading instant payouts on the most common travel insurance claims – including delayed luggage, medical emergencies, and stolen cash – via a rechargeable prepaid debit card, the first of its kind in Australia.
Following a competitive pitch, Keep Left was appointed to create an integrated brand campaign to launch PassportCard in Australia later this year, supported by a PR and influencer program ongoing in 2024.
PassportCard Head of Marketing, Brona Hyndman said: “Keep Left wow-ed us in the pitch. We were impressed by the quality of the team’s thinking, the strategic and creative approach as well as their passion for the brand and category. Their energy was infectious.
“It’s been a fabulous start to the partnership. We’ve hit the ground running and are excited to deliver PassportCard’s first brand campaign for the Australian market later this year.”
Keep Left Managing Director of Sydney, Katarina Farrell said: “It’s brilliant to see our earned creative approach resonating and Ideas People Choose coming to life in the work.
“Our team really zoned into the psyche of PassportCard’s customers and how they feel when something goes wrong on a trip. This provided fertile ground for a creative platform that would really engage the audience and deliver PassportCard’s USP strongly.”
Keep Left’s CEO Caroline Catterall had the opportunity to experience PassportCard’s USP first-hand when rain turned the Burning Man event she was attending into a mud pit recently.
“I’d taken out a policy before heading to the U.S. of course not thinking I’d have to use it. When the rain came and we realised we were stuck in the desert, I called PassportCard to let them know I might be delayed and could miss my connecting flights. They swung into action with an incredible service – nothing like I’ve ever experienced before – and gave me a host of options including evacuation from the site, which provided huge peace of mind.
“PassportCard is a game changer in the travel insurance space and I couldn’t be happier to be helping this business grow its market share in Australia. I personally would never travel without them again.”
The win continues Keep Left’s growth momentum, specifically for the agency’s Sydney office which has doubled in size since the beginning of the year.
