The Challenge
In 2020, 46 Victorian councils joined forces to implement Australia’s largest ever emissions reduction project undertaken by local government. They needed a name, logo, visual identity and messaging to explain who they were and what they were about. Then they needed a suite of creative assets and a launch plan to tell Australia (and the world) about this amazing initiative.
The Solution
Working in close partnership with multiple local councils across Victoria, we created a memorable name and cohesive visual language to frame the project – the Victorian Energy Collaboration or VECO. We developed a suite of content that showed the depth and scale of the VECO initiative all of which was hosted on a new VECO website and made available to participating councils via a toolkit. Our sustainability credentials and clean energy experience made us well placed to guide the local government and industry stakeholders through a range of communications challenges and arrive at a really strong value proposition.
