What’s my age again?

At Keep Left, we think that to truly understand our audiences, we've got to expand our viewpoint. In this edition of the Left Field Report, we're tackling age as a prime example of a topic that might be due for a new perspective. We explore the complex contradictions of 'acting your age' and expose the limitation of using age as a method for audience targeting. Come for the granfluencers, and stay for a more nuanced understanding of how brands can foster more authentic and meaningful connections with their employees and audiences - beyond demographics.