Melbourne-based PR and content marketing agency, Keep Left, today announces the bolstering of its content marketing capability with the recent hire of Annemarie Hunter.
Hunter has been appointed as Keep Left’s SEO, Content & Analytics Specialist and brings with her a mix of digital and content marketing expertise, transitioning from her role as Manager of SEO & Digital Channel Insights at Fairfax.
In her role at Fairfax, Hunter was responsible for delivering customer-focused SEO strategies across Fairfax Media’s News and Business verticals to ensure strong visibility online.
At Keep Left, Hunter will spearhead the agency’s data-driven philosophy and work with the teams to embed this across both the PR and content marketing divisions.
Founder and Executive Director, Caroline Catterall, said: “Annemarie’s appointment is another big step forward in our data-driven proposition.
“Search behaviour and social trends give us valuable insights into how our content and pitches should be angled, and is adding a lot of value across our PR and content marketing clients.
“Simple things like being able to include keyword research in our media pitches has helped take our PR programs to the next level. On the content marketing side, being able to conduct in-depth keyword strategies, technical audits and content analysis is proving highly beneficial.
“Annemarie’s experience working at Fairfax was the perfect entrée to her joining Keep Left.”
In July last year, Keep Left launched its integrated PR, content marketing and production offering to reflect the value that brand storytelling informed by data can have for an organisation wanting to connect with the hearts and minds of its audience.
“Our mission is to future-proof and elevate our client’s communications. Having digital experts on our team to complement our existing skill-set plays a big part in this,” Catterall added.
This appointment follows a recent round of internal promotions, with Keep Left appointing Tim Lele to Head of Corporate Communications, Maggie Stergiopoulos to Account Director, Molly Bruce to Account Manager, and Jessica Pullar and Brooke Stephenson to Account Executive.
The Yarra Valley winery – which was founded by French Champagne house Moët & Chandon – is undergoing a major refurbishment of its hospitality centre and celebrating 30 years on Australian soil.
Domaine Chandon has appointed Keep Left to leverage these milestones and reinforce messaging around the winery’s history and prominence as a sparkling wine pioneer in Australia. The strategy will have a strong consumer focus, heroing the individuals that have supported and helped to grow the Domain Chandon name along the way.
As part of the communications strategy, Keep Left’s remit includes media relations, event management, developing a range of content and an online consumer competition for the newly refurbished hospitality centre and 30th anniversary celebrations.
Estate Director at Domaine Chandon, Shaine de Venny, said: “The story of Domaine Chandon highlights a remarkable pioneering journey and provides great opportunities to hero the many hands that have contributed to our success. Looking back on thirty years of commitment to excellence, we are privileged to celebrate an outstanding history and heritage.”
Keep Left CEO, Gillian Yeap, said: “Through a range of communication initiatives, we want to capture the confluence of meaningful moments in Chandon’s history and award-winning products, demonstrating the planning, patience and perseverance it takes to deliver perfection like Chandon has.”
Determining the best way to spread your brand’s messaging can be an overwhelming task. When we’re bombarded with messages about fake news and false claims, consumers are looking for brands to practise what they preach. FIJI Water is a brand that stands for healthy living, beautiful design and Earth’s Finest Water. These elements were at the heart of Keep Left’s planning when we curated Earth’s Finest Morning – an intimate morning retreat for the body and soul hosted by influencers Tim Robards and Anna Heinrich.
Given FIJI Water is already a much-loved brand in the Australian market, the team reached out to FIJI Water’s target market with an offering that would make the FIJI Water way of life a tangible experience – a star studded morning of relaxation and rejuvenation at a secret Darling Point location. Initiatives to increase brand awareness and portray existing messaging were woven through all consumer, online and media messaging.
Over the course of five months, our consumer brands PR team coordinated the event management, influencer engagement, talent management, consumer ballot, web design, product branding and social media outreach for Earth’s Finest Morning.
The essence of the event was to start the weekend the right way, the FIJI Water way. Attended by Sydney celebrities and influencers, a small selection of media and ten lucky competition winners and friends; guests were welcomed into a morning to be remembered. Following a workout led by the celebrity couple and a mindfulness meditation session, the 35 guests were treated to an impeccably styled healthy breakfast inspired by the FIJI Water brand, prepared by well-known Sydney stylist and chef Sarah Glover.
The morning was a hit with both attendees and the media, receiving broad coverage across online media and social channels. Coverage included two pieces on the Daily Mail and an estimated readership of 6 million people. With social media posts from both Anna Heinrich and Tim Robards, as well as influencers like Lisa Hyde, Chloe Chapman and Amelia Strofield, the event had a social media reach of approximately 900,000 users.
Engaging consumers with the FIJI Water brand in this way has left a lasting impression on the attendees and extended audience alike. FIJI Water was able to connect on an emotional and tangible level, reinforcing its brand value and messaging as Earth’s Finest Water.
A 90th birthday voyage for iconic Australian butter brand.
Western Star is celebrating 90 years of butter making this year. To commemorate, Keep Left’s consumer PR team worked with Australia’s favourite butter to ‘butter up’ its home state of Victoria and New South Wales with a 90th Birthday Voyage.
A giant truck in the form of an iconic butter block on wheels departed its hometown of Cobden on its maiden voyage to Sydney, where Western Star gave away more than 90,000 samples of hot cross buns and Spreadable butter at the Sydney Royal Easter Show. Along the way, the big birthday truck spread plenty of ‘simple happiness’ by handing out Western Star Spreadable and hot cross buns at stops throughout the Western District of Victoria.
After leaving Cobden, where Western Star has been produced since 1926, the truck stopped in Warrnambool, Portland, Hamilton, Maryborough and Bendigo before arriving in Sydney just in time for Easter.
“For the past 90 years and to this day, Western Star butter has been expertly crafted in Cobden from just two natural ingredients—cream and salt”, said Cobden Plant Manager, Bruce Manson.
“We couldn’t do this without the Cobden community or our 250 farmers throughout the southwest region of Victoria, so it’s only fitting that our Birthday Voyage celebrates where it all began and those who helped us reach this milestone”.
Corangamite Shire Mayor and Cobden resident, Jo Beard, whose great grandfather was involved in the Western Star butter factory 90 years ago looks forward to welcoming the truck: “Western Star has made countless contributions to the Cobden community and regional Victoria over the past 90 years, from investing millions, supporting community initiatives and not to mention creating jobs. Western Star is truly engrained here”.
There’s no denying that Western Star is Australia’s favourite butter—it was first confirmed in 2006. Western Star Original Butter also was named the Grand Champion Butter at the 2017 Australian Grand Dairy Awards for the second year running—the highest honour in the industry.