Google ‘fundraising initiative’ and thousands of non-for-profit campaigns will appear. Each organisation will suggest its own challenge that encourages people to get active and raise money for a particular cause.
When Guide Dogs Australia came to us with their latest dog walking initiative, PAWGUST we knew we had to do something that would set us apart from the crowd.
PAWGUST is a national campaign that encourages people to walk their dogs for 30 minutes for 30 days during the month of August. The challenge was finding a way to cut through the noise, increase participation and maximise funds for puppies in training.