The NEFF microsite was built to help establish NEFF as the enthusiastic home cook’s go-to appliance brand, so driving users to the site is a core focus of the program.
There has been a marked increase in website traffic since implementing NEFF’s holistic content marketing program, with almost 15,000 unique visitors arriving to the microsite in the first month. This has been growing month on month, with over a third of all visitors arriving through organic search.
The paid Facebook and Instagram campaign has an average $0.45 CPU, with the CPCV smashing the target by $0.20 and achieving almost 6,000 more completed views than originally projected. This confirms the power of video on social, not just to entertain, but also to educate and convert.