Adventure has always been at the heart of Kathmandu’s business. For the leading travel and adventure brand’s Summer 2018 campaign, Kathmandu wanted to promote its camping range by encouraging fans to embrace their inner explorer and get outdoors. To make this a reality, Keep Left planned a social media led campaign that seamlessly combined the digital world with the real one.
The ‘Hidden Retreat’ was a live scavenger hunt where new and existing fans could unlock a series of clues on social media to find a secret campsite hidden away in the Great Australian Outdoors. The first person to find the campsite would win a $6000 Kathmandu kit – a prize that attracted some of the country’s most enthusiastic adventurers.