We flagged the research was coming with the former Minister for Industry, Innovation and Science, Christopher Pyne, and along with our spokesperson – Infosys Vice President and Regional head, Andrew Groth – engaged universities, students and the Business Council of Australia to comment on the findings.
The fact that the government was pumping funding into improving millennial STEM skills, yet our students were still the least prepared for the digital revolution, initiated a response from the Minister who issued a media statement to key journalists in response to the findings. This enhanced the already strong selection of spokespeople and gave journalists a well-rounded pool of commentary to pull from.
The result was a strong spread of earned media coverage across Australia, with nearly 100 pieces of print and broadcast clips achieved. The likes of The Age, The AFR, Triple J and The Australian covered the story with Infosys’s spokesperson and findings front and center.