HERE Technologies is the classic example of a ‘behind-the-scenes’ company. Many of us will use their technology every day without knowing the brand exists, as their tech solutions are often white-labelled or used to power other technologies.
For example, their location technology powers the maps in around 70 per cent of embedded navigation systems in Australian cars, including Audis, Mercedes Benzes, and BMWs. They provide indoor venue maps for some of the country’s major shopping centres, airports and sports grounds. But the average Joe would never know.
Even within their target audience – the transport and logistics, public sector and automotive industries – brand awareness was low across APAC, and they needed support to turn this around and increase sales. This led to Keep Left becoming HERE’s lead PR agency in the APAC region back in 2016 – a long-standing relationship we’re incredibly proud of.