These days, you need to do something a little different to stand out in a crowded influencer marketing landscape. So, together with Chandon, Keep Left created a distinctive media mailer that paid homage to the ‘grown in our backyard’ message, that showcased the bottle whilst increasing the likelihood of organic social media outcomes.
As part of this mailer, influencers received:
- Chandon Vintage Brut 2015
- An elegant floral arrangement from Vasette and Hermetica
- An invitation to dine at Domaine Chandon
Keep Left took both an earned and paid approach to influencer engagement. This dual tactic allowed Keep Left to maximise Chandon’s budget and reach key audiences in a cost-effective way. Due to creating such a striking mailer, Keep Left secured an unprecedented amount of high-quality contra exposure, with more than 60% of influencers taking us up on our invitation to dine at Domaine Chandon. This showcases the importance to combining the online and offline world through a seamless digital + experience offering.
To support the unpaid influencer coverage, Keep Left also secured two paid influencer partnerships with Twice Blessed and Molly Smyth. This gave the team greater control over the message and type of content the influencers published, reaching a combined 2.2 million people.