To bring the uniqueness of Domaine Chandon to life, Keep Left completed an audit of all existing Domaine Chandon assets and came up with three creative directions. From hand drawn illustrations to sophisticated sparkles, each idea was exceptional. However, it was our second direction “from Melbourne to France in an hour” that struck a chord.
This creative showcased how the Domaine Chandon experience combines French sophistication with Australian charm, only an hour out of Melbourne. The beautiful, scenic images offered an escape from the hustle and bustle of the airport, city and office, taking viewers to the picturesque surroundings of Domaine Chandon in the Yarra Valley.
To enhance the magic of the hero image, a 2.5D method was used. This brought the image to life with a sophisticated and visually arresting ‘fly-through’ effect which took advantage of the motion opportunities presented by the digital media buy.