Melbourne, Australia, October 7, 2020: Openpay (ASX:OPY), the ‘Buy Now Pay Later’ provider with longer and more flexible payment terms, has appointed Keep Left as its PR agency of record and creative partner in Australia, following an extensive pitch process.
Keep Left will work hand in glove with Openpay’s in-house team to build brand awareness among consumers and merchants, educate consumers on how Openpay provides a smarter alternative to traditional forms of credit, and, importantly, differentiate Openpay in the BNPL space.
Openpay is unique in that it operates as a smart budgeting tool to help consumers manage their cashflow and finance their needs and their wants. The service offers consumers access to merchants not only in retail but also dental, veterinary, automotive, home & garden, sport memberships, and education as well as consumer fashion and lifestyle — with over 2000 merchant partnerships in place and growing.
Openpay CMO, Georgina Whalley, said, “We were looking for an agency partner with a difference. One that not only had specialised knowledge and networks in the areas we operate but was able to cover a broad range of requirements, to act as an extension of our marketing team.
“Keep Left delivered on all fronts. While the brief started with PR, Keep Left’s creative was so strong and on-brand for Openpay that the remit quickly evolved, and we couldn’t be happier.”
The always-on PR program includes the full gamut of press office services including proactive news announcements, thought-leadership, profiling and reactive issues hijacking.
Keep Left have also hit the ground running with the development of a brand campaign being led by the agency’s creative director, Blair Kimber. The brand campaign will be delivered across earned, owned and paid channels by Keep Left in conjunction with Openpay’s digital agency, Atomic 212.
Commenting on the appointment, Keep Left CEO, Caroline Catterall, said, “The team really connected with Openpay’s confident and witty brand personality and their mission to change the way people pay, for the better.
“Openpay brings to the table a number of key points of difference in the BNPL space, namely their longer and more flexible payment terms that give people a smarter way to manage their cashflow. It’s a business we’re very excited about, and know we’re going to have a lot of fun with.”
Openpay recently reported record results for FY20 with plans to continue to its rapid growth and scale in Australia, the UK and new markets this financial year.
For more information contact Ben Steel | 0400 524 283 | [email protected]