# Keep Left

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## Sitemaps

- [XML Sitemap](https://keepleft.com.au/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Left & Centre with Anisha Samanta](https://keepleft.com.au/left-centre-with-anisha-samanta/): We’ve got another new addition to the Leftie crew: PR Account Manager, Anisha Samanta. In our short time together, we’ve learnt that she dreams of Japanese cuisine (sometimes literally) and has the attention to detail of a sushi chef armed with tweezers. We threw her a few left-field questions to fill in the rest. What’s
- [Play takes centre stage at State Library](https://keepleft.com.au/play-takes-centre-stage-at-state-library/): Keep Left has delivered its first project for the Victorian Department of Education: A Day of Play: Shaping Their Start, a free family event held at State Library Victoria to celebrate International Day of Play. The event gave Victorian families a hands-on way to experience the value of play-based learning and Free Kinder. Children took
- [Dairy Australia appoints Keep Left for PR & influencer](https://keepleft.com.au/dairy-australia-appoints-keep-left/): Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year. The three-year appointment will see Keep Left support the delivery of Dairy Australia’s community marketing program with a remit spanning PR strategy, earned media, influencer engagement and reputation-building activity. Dairy Australia’s community Keep Left partners with Dairy Australia for PR and influencer duties Keep Left has been appointed by Dairy Australia as its PR and influencer agency of record, following a competitive pitch earlier this year. The three-year appointment will see Keep Left support the delivery of Dairy Australia’s community marketing program with a remit spanning PR strategy, earned media, influencer engagement and reputation-building activity. Dairy Australia’s community Dairy Australia appoints Keep Left to three-year PR and influencer remit
- [Left & Centre with Lucien Bienvenu](https://keepleft.com.au/left-centre-with-lucien-bienvenu/): Get to know Lucien Bienvenu, Strategist at Keep Left, in our latest Left & Centre team profile.
- [From slop to signal: How boy kibble turns routine into identity](https://keepleft.com.au/from-slop-to-signal-how-boy-kibble-turns-routine-into-identity/): What boy kibble reveals about identity, belonging and how brands can turn everyday routines into cultural signals.
- [Awards are nice. Behaviour change is better.](https://keepleft.com.au/awards-are-nice-behaviour-change-is-better/): Awards matter, but behaviour change matters more. Keep Left explore how insight-led campaigns drive real impact through culture, context and human understanding.
- [Australia’s Bold Bet on
a Healthier Digital Generation](https://keepleft.com.au/australias-bold-bet-on-a-healthier-digital-generation/): Australia’s social media ban marks a cultural reset, reshaping the future of online content, teen behaviour and social media marketing.
- [Shaping Culture, Stacking Shortlists](https://keepleft.com.au/shaping-culture-stacking-shortlists/): Our culture-shaping campaigns stack the shortlist at the B&T Awards 2025 and Golden Target Awards with standout podcast production and influencer activations.
- [Big news: Keep Left joins the Hardie Grant Media network](https://keepleft.com.au/big-news-keep-left-joins-the-hardie-grant-media-network/): Keep Left joins the Hardie Grant Media network, unlocking new creative power, specialist skills and growth, while staying true to its roots.
- [AI Podcast Production Is Already Here: A Real-World Workflow Update](https://keepleft.com.au/ai-podcast-production-is-already-here-a-real-world-workflow-update/): AI is transforming podcast production and content creation - streamlining workflows, boosting collaboration and lifting creative output end to end.
- [Launching the newest evolution of The Impact Score](https://keepleft.com.au/launching-the-newest-evolution-of-the-impact-score/): Revolutionise PR reporting with the new Impact Score, AI-powered automated coverage that tracks media impact faster, smarter, and effectively.
- [Why was everyone obsessed with The White Lotus season 3?](https://keepleft.com.au/why-was-everyone-obsessed-with-the-white-lotus-season-3/): Discover why The White Lotus season 3 captivated viewers with emotional intensity and twists. Learn how brands can leverage this strategy for cultural impact.
- [Will the 2025 Election Be Decided on TikTok?](https://keepleft.com.au/will-the-2025-election-be-decided-on-tiktok/): Unpacking how TikTok is shaping the 2025 election, influencing young voters, transforming political content strategy and redefining how politicians campaign.
- [Can we stop talking about Gen Z already?](https://keepleft.com.au/can-we-stop-talking-about-gen-z-already/): Everything's all about Gen Z and generational labels in consumer research. But what about our experiences? Discover our thoughts on generational labels today.
- [This isn’t fun anymore: How my career almost ruined my favourite hobby](https://keepleft.com.au/how-my-career-almost-ruined-my-favourite-hobby/): I’d really found my groove – I’d made my passion into a career... When your career changes your relationship with your favourite hobby, what do you do?
- [Promotions to power ‘Ideas People Choose’](https://keepleft.com.au/promotions-to-power-ideas-people-choose/): Here at Keep Left, we've been busy promoting some of our staff to assemble an A-team to promote our new brand direction: 'Ideas People Choose'.
- [Keep Left launches ‘Ideas People Choose’ ](https://keepleft.com.au/keep-left-launches-new-brand-positioning-ideas-people-choose/): Independent PR and creative agency Keep Left has launched a new brand positioning, aimed at putting the audience first, and earning their attention.
- [Watch Different with CTV+](https://keepleft.com.au/channel-31-and-44-launch-watch-different-campaign/): Channel 31 and Channel 44 partnered to launch CTV+, the world’s first community TV streaming service. And we helped spread the word about the hot new service.
- [Culture, travel and music: What Lefties have been up to](https://keepleft.com.au/culture-travel-and-music-what-our-lefties-have-been-up-to/): Outside of work, our team love immersing themselves in cultural events, music, travel and everything in between. See what we’ve been up to.
- [My First Year in PR](https://keepleft.com.au/my-first-year-in-pr/): It’s the other side of the fast-paced media world – but what is working in PR really like? We asked three of our favourite first years to give us the scoop.
- [The Truth Fairy Pays a Visit](https://keepleft.com.au/orthodontics-australia-urges-a-visit-to-the-truth-fairy-via-keep-left/): Orthodontics Australia and Keep Left just launched their Truth Fairy campaign, to educate the public about the importance of early orthodontic intervention.
- [News Corp journo joins Keep Left](https://keepleft.com.au/consectetur-fugiat-nobis-mollitia-nulla-ducimus-quisquam/): Keep Left has strengthened its editorial division with former Herald Sun journalist, Alanah Frost. Learn more about her new Content Writer now.
- [Saxo Market: ‘Runaway train’ media tour](https://keepleft.com.au/saxo-market-media-tour/): The Chief Investment Officer from Saxo Markets paid Sydney a little visit. We put together a runaway train media tour to talk about all things inflation.
- [Trending modern slavery out of fashion](https://keepleft.com.au/trending-modern-slavery-out-of-fashion/): The Baptist World Aid Ethical Fashion Report is out now, and Tim Lele, General Manager – PR, is sharing his insights from our work with Baptist World Aid.
- [How I got here: Caroline Catterall](https://keepleft.com.au/how-i-got-here-caroline-catterall/): To kickstart our 'How I got here' series, we interviewed our CEO, Caroline Catterall. Discover how Keep Left came to be and what she'd tell her younger self.
- [Crossing to the Dark Side: From journalism to agency life](https://keepleft.com.au/crossing-to-the-dark-side/): They reported on everything from crime scenes to real estate. Keep Left’s newest recruits share why they made the jump from journalism and what they’ve learnt.
- [WATCH: The key to finding a great insight](https://keepleft.com.au/the-key-to-finding-a-great-insight/): What is a strategic insight? How do you find them? And how is it different from data? Senior Strategist, Laura Agricola, answers all your burning questions.
- [Good Chats: helping us think outside the box](https://keepleft.com.au/good-chats-helping-us-think-outside-the-box/): Different perspectives are important. That's why we're having a Good Chat to help us think a little differently.
- [How I Got Here: Harris Galloway](https://keepleft.com.au/how-i-got-here-harris-galloway/): We want our Lefties to explore the decisions they made to get to Keep Left. And today, we're discovering how Harris Galloway went from psych grad to strategist.
- [SharingStories Foundation #MomentOfTruth](https://keepleft.com.au/sharingstories-foundation-moment-of-truth/): Keep Left launched a campaign for SharingStories Foundation to encourage all Aussies to deepen their knowledge of First Nations history. Check it out now.
- [WATCH: What is user experience design?](https://keepleft.com.au/what-is-user-experience-design/): There's lots of buzz words and jargon around user experience design. So, let's go back to basics with Digital Planner, Zach Edwards.
- [Our Lefties are heading right (to SXSW)](https://keepleft.com.au/our-lefties-are-heading-right-to-sxsw/): How do you get an agency to get creative when it's not in their job title? You offer them a trip to SXSW! Check out how we made this happen for our Lefties.
- [Why ad people shouldn’t go to ad talks](https://keepleft.com.au/why-ad-people-shouldnt-go-to-ad-talks/): Senior Copywriter, Ruby Gill, reflects on her experiences at SXSW in Austin by examining why ad people shouldn't talk at an ad conference.
- [Search engines vs answer engines: Did AI kill Google?](https://keepleft.com.au/search-engines-vs-answer-engines-did-ai-kill-google/): With AI the word on everyone's lips at SXSW 2023, our Director of Digital and Content considers the search engine vs answer engine debate. Check it out now.
- [What we’ve learnt in 21 years](https://keepleft.com.au/what-weve-learnt-in-21-years/): Keep Left just turned 21! To celebrate this milestone, we're sharing some pearls of wisdom that we've racked up over the years. Ready? Let's dive in.
- [Upskill your Financial Wellbeing with ANZ and Louis Hanson](https://keepleft.com.au/louis-hanson-anz-upskill-your-financial-wellbeing-campaign/): We partnered with ANZ to develop a 12-episode YouTube series that teaches everyday Aussies about the financial wellbeing basics.
- [What I’ve learnt in a month at Keep Left](https://keepleft.com.au/what-ive-learnt-in-a-month-at-keep-left/): After a month on the job, the new recruits at Keep Left share their thoughts, as well as what they’ve learnt and what they wish they knew before starting.
- [Keep Left appoints Katarina Farrell as MD of Sydney](https://keepleft.com.au/keep-left-appoints-katarina-farrell-as-managing-director-of-sydney/): We're turning up the dial at Keep Left by appointing a new Managing Director to steer us towards growth in Sydney. We can't wait to see where this partnership will take us!
- [How our new MD gets outside her bubble](https://keepleft.com.au/how-our-new-managing-director-gets-outside-her-bubble/): We're excited to introduce our new Managing Director – Kata Farrell! Learn all about her work history to her love of actual history and everything in between.
- [Experience designers should be looking to hospitality for inspiration](https://keepleft.com.au/experience-designers-should-be-looking-to-hospitality-for-inspiration/): It feels good when a barista knows your name and order. So how can an experience designer recreate that feeling? Cultural Strategist, Zach Edwards, explains.
- [Who doesn't love a Good Chat?](https://keepleft.com.au/who-doesnt-love-a-good-chat/): Every once in a while, the entire Keep Left team will sit down for a Good Chat, where we discuss and debate the hot topics that are taking the world by storm.
- [The identity politics of turning 30](https://keepleft.com.au/the-identity-polotics-of-turning-30/): Turning 30 is a huge milestone. And we've let our Account Director go rogue with his thoughts about the societal pressures of turning 30.
- [Wearing the cost of inflation](https://keepleft.com.au/wearing-the-cost-of-inflation/): Gen Zs have been branded as a progressive generation. But with inflation straining wallets everywhere, how are Gen Z going in the ethical fashion department?
- [Schoolies: My schooner for your smoothie](https://keepleft.com.au/schoolies-my-schooner-for-your-smoothie/): Today's schoolies are swapping their schooners for smoothies in an effort to forge their own identity. Keep Left Cultural Strategist, Zach Edwards, explains.
- [The advent of adventures](https://keepleft.com.au/the-advent-of-adventures/): Read on to learn how 'silver solo' travellers are redefining what it means to be a backpacker and intrepid traveller. Spoiler alert: it's not about their age.
- [Float like a butterfly, age like a bee](https://keepleft.com.au/float-like-a-butterfly-age-like-a-bee/): Our strategists fight in favour of psychographic data. We're encouraging you to go beyond buckets and have a 'float like a butterfly, age like a bee' mentality.
- [The rise of the Granfluencer](https://keepleft.com.au/the-rise-of-the-granfluencer/): While TikTok is the go-to for young people, we're seeing the humble Granfluencer use this platform to build personal brands, share wisdom and so much more.
- [Retire or returnship?](https://keepleft.com.au/retire-or-returnship/): Keep Left's Strategy Director, Laura Agricola, shares why so many people are doing a returnship and why it's all the rage right now.
- [My burning question: Am I too old for this?](https://keepleft.com.au/my-burning-question-am-i-too-old-for-this/): Keep Left founder and CEO Caroline Catterall has a small existential reckoning as she ponders her upcoming holiday to the infamous Burning Man and asks herself, "Am I too old for this?".
- [Reminiscence bumps in the road](https://keepleft.com.au/reminiscence-bumps-in-the-road/): Our Executive Creative Director, Blair Kimber, takes time to reminiscence on life, love and the musicverse. Check out his thoughts now.
- [A Leftie Perspective: In praise of age](https://keepleft.com.au/a-leftie-perspective-in-praise-of-age/): We asked our Lefties to share their love for the people in their lives who are a totally different age to them.
- [I'm so embarrassed. I'm not a real person yet](https://keepleft.com.au/im-so-embarrassed-im-not-a-real-person-yet/): Check out our spoiler free Frances Ha review by our Art Director, Ty Ellison, and how the movie teaches us that it's good to grow up when we need to.
- [Crisis comms at Burning Man?](https://keepleft.com.au/crisis-comms-at-burning-man/): Our fearless CEO popped on her crisis comms hat at Burning Man 2023. Read on to discover what she learnt from the event.
- [Keep Left appointed to manage creative and PR for PassportCard](https://keepleft.com.au/keep-left-creative-and-pr-for-passportcard/): PassportCard appoints Keep Left as creative and PR agency of choice, just in time for the much-anticipated summer holiday period. Learn more today.
- [For a Boundless World – Guide Dogs NSW](https://keepleft.com.au/keep-left-creates-for-a-boundless-world-for-guide-dogs-nsw/): We worked with Guide Dogs NSW to create an integrated campaign that can make everyday experiences accessible ones for people with low vision and blindness.
- [Great Southern Bank appoints Keep Left as PR agency of record](https://keepleft.com.au/great-southern-bank-appoints-keep-left-as-pr-agency-of-record/): Great Southern Bank and Keep Left are working together once again to drive meaningful PR campaigns to help everyday Aussies on their path to homeownership.
- [‘When ‘It’ Happens’ campaign for PassportCard](https://keepleft.com.au/campaign-when-it-happens-passportcard/): Travel insurance can be a life-saver when 'it' happens on your holiday. We highlighted this in our campaign with PassportCard. Check out our work now.
- [The art of spin: What actually happens in media training and why is it important?](https://keepleft.com.au/the-art-of-spin-what-actually-happens-in-media-training-and-why-is-it-important/): Media training can give you with the skills to answer any questions thrown your way. Our media experts share the go-to tips they discuss in their media training.
- [Keep Left enters its red era with Campaign Brief Hot & Cold listing](https://keepleft.com.au/keep-left-enters-its-red-era-with-campaign-brief-hot-cold-listing/): The latest Hot and Cold list from Campaign Brief is out, and we're burning up the charts. Check out why we're smoking and how this is a new era for Keep Left.
- [Midnight Health: delivering healthcare to the masses](https://keepleft.com.au/midnight-health-taps-keep-left-to-deliver-healthcare-to-the-masses/): We partnered with Midnight Health to help grow their audience and market share. This involved leading their PR with the goal to make healthcare accessible.
- [CommsCon win: The most ‘Keep Left’ award we could ask for](https://keepleft.com.au/commscon-win-the-most-keep-left-award-we-could-ask-for/): We took out the most 'us' Mumbrella CommsCon award for our work with Guide Dogs on helping them create a Boundless World. Discover the work behind the win now.
- [Smile Team: We're smile nerds](https://keepleft.com.au/smile-team-orthodontics-we-are-smile-nerds/): Smile Team trusted us with the task of spreading smiles to their audience. Learn how we executed a multi-media campaign to make audiences grin from ear-to-ear.
- [Revealing our ‘strategically assembled’ strategy team](https://keepleft.com.au/revealing-our-strategically-assembled-strategy-team/): We're proud to introduce our new strategy team that's been strategically assembled to embrace our Keep Left values. Meet the strategy dream team now!
- [Sircel: joining forces to tackle global e-waste crisis](https://keepleft.com.au/sircel-weve-joined-forces-to-tackle-global-e-waste-crisis/): E-waste is quickly becoming one of the fastest growing waste streams in the world. We're working with Sircel to highlight this issue and how you can address it.
- [Vinnies CEO Sleepout: A visit to Ozanam House](https://keepleft.com.au/vinnies-ceo-sleepout-a-visit-to-ozanam-house/): A few of our Lefties travelled to the Vinnies Ozanam House to learn more how homelessness is impacting Victorians but also how Vinnies is part of the solution.
- [6 sec or life: The performance conundrum](https://keepleft.com.au/6-sec-or-life-the-performance-conundrum/): Nowadays, digital performance marketing often conforms to the algorithm. Read on to learn why you should focus on quality content, rather than the algorithm.
- [Helping ANZ educate Aussies about cyber security risks](https://keepleft.com.au/helping-anz-educate-aussies-about-cyber-security-risks/): Cyber security risks are an everyday problem many Aussies face. That's why we teamed up with ANZ to teach Aussies about how to be cyber safe and smart.
- [Our CEO Caroline Catterall Takes Home B&T Women in Media Award](https://keepleft.com.au/our-ceo-caroline-catterall-takes-home-bt-women-in-media-award/): We're stoked to announce that our very own CEO, Caroline Catterall, has won a B&T Women in Media Award! Read about her victory today.
- [Tiffany Simon strengthens our leadership lineup as PR Client Partner](https://keepleft.com.au/strengthening-our-leadership-team-by-appointing-tiffany-simon-as-our-pr-client-partner/): We're thrilled to announce that Tiffany Simon is our new Client Partner! With her extensive experience, we're excited to see what Tiffan brings to the table!
- [Creating community: how retail brands can capitalise on the 'third place'](https://keepleft.com.au/creating-community-how-retail-brands-can-capitalise-on-the-third-place/): The concept of having a third place has been around since the late-80s. So how can retailers bring this concept to life? Read on to find out!
- [How brands can harness the power of the cultural frame](https://keepleft.com.au/how-brands-can-harness-the-power-of-the-cultural-frame/): The cultural frame is a must-have tool for any marketer who wants to understand consumer behaviour and make their brand cut through the noise. Check it out now.
- [Sometimes you just need a whisky with your people](https://keepleft.com.au/a-whisky-with-your-people/): After cancelling his trip home to Scotland as the Covid-19 pandemic took hold in 2020, Ant shares how it felt to finally see his friends and family recently.

## Pages

- [Home](https://keepleft.com.au/): We’re a creative communications agency with offices in Melbourne and Sydney. We have expertise in PR, content, social media, and brand strategy.
- [Privacy Policy](https://keepleft.com.au/privacy-policy/): We want to ensure your privacy is protected at all costs when you engage with us. Our privacy policy explains how we collect, process and protect your data.
- [Drop us a line](https://keepleft.com.au/contact-us/): Get in touch with our mix of generalists and specialists to chat through your brief. We've got the cutting-edge tools and expertise to help you succeed.
- [Agency](https://keepleft.com.au/agency/): As a leading marketing agency in Australia, we work across public relations, content marketing, social media and graphic design. Learn about our services now.
- [Impact Score](https://keepleft.com.au/impact-score/): The Impact Score is a reporting tool that captures data from your PR coverage and transforms it into a dashboard. Learn more about this powerful tool today.
- [Work](https://keepleft.com.au/work/): From creative digital content to engaging PR campaigns, discover our work and explore the experiences and ideas people choose time and again.
- [Terms and Conditions](https://keepleft.com.au/terms-conditions/): We value being on the same page as our clients. Review our terms and conditions so you know your rights for using our website and services.
- [News](https://keepleft.com.au/news/): Check out our latest news and thoughts. From new projects, exciting announcements and everything in between, learn what's happening at Keep Left today.

## Project

- [Vinnies Victoria: Gift Good this Christmas](https://keepleft.com.au/project/vinnies-victoria-gift-good-this-christmas/): Rethinking Christmas gifting with Vinnies’ Gift Good campaign, combining creative strategy, social media, influencer marketing and earned creative to inspire smarter shopping.
- [Molemap: The Problem with Paradise](https://keepleft.com.au/project/molemap-the-problem-with-paradise/): We helped MoleMap drive behaviour change with a creative strategy that exposes the UV risks behind paradise, prompting Aussies and Kiwis to book a skin check.
- [Guide Dogs: Boundless Beauty Summit](https://keepleft.com.au/project/guide-dogs-boundless-beauty-summit/): In partnership with Guide Dogs, we launched Australia’s first accessible Beauty Summit. A landmark event for the not-for-profit, including public relations, content design, and event management.
- [Healthy Heads in Trucks & Sheds: Shane Jacobson asks "How Ya Travellin'?"](https://keepleft.com.au/project/healthy-heads-in-trucks-sheds-shane-jacobson-asks-how-ya-travellin/): Healthy Heads and Keep Left launch a PR campaign and podcast fronted by Shane Jacobson that asks 'How Ya Travellin'?' to support truckies mental health on Australian roads.
- [Orthodontics Australia: Educating parents on the importance of early orthodontic intervention](https://keepleft.com.au/project/orthodontics-australia-checkup-before-they-grow-up/): Check out our work with Orthodontics Australia on an advertising campaign that teaches parents the importance of early orthodontics for their children.
- [Channel 31/44: Bringing grassroots TV to the mainstream](https://keepleft.com.au/project/channel-31-44-bringing-grassroots-tv-to-the-mainstream/): Check out our work for Channel 31/44! We created an advertising campaign that invited audiences to watch TV that's different to what they get on streaming.
- [ANZ: Upskilling Australia's financial literacy one joke at a time](https://keepleft.com.au/project/anz-its-okay-i-didnt-know-either/): We partnered with ANZ to improve the financial literacy in Australia one joke at a time. Discover how we answered the common money questions from young Aussies.
- [Left Field Report: What's my age again?](https://keepleft.com.au/project/left-field-report-whats-my-age-again/): Cue the drumroll, it's time to introduce the first edition of the Left Field Report! A zine that covers all things influence, trends and marketing strategy.
- [Atlas Carbon: A brand identity at the intersection of agriculture and analytics](https://keepleft.com.au/project/atlas-carbon-a-brand-identity-at-the-intersection-of-agriculture-and-analytics/): We worked with Atlas Carbon to create a refined, modern brand that fuses agriculture and analytics. Learn more about our work today.
- [UEM Sunrise: An artisan market that united the community](https://keepleft.com.au/project/uem-sunrise-an-artisan-market-that-united-the-community/): We helped UEM Sunrise foster a deeper connection to the community by creating an artisan market. Discover the strategy and results behind this project today.
- [PassportCard: Turning travel Insurance into a must-have travel accessory](https://keepleft.com.au/project/passportcard-turning-travel-insurance-into-a-must-have-travel-accessory/): Through our mixed-media advertising campaign, we helped PassportCard turn travel insurance into the hottest new travel accessory. Check out our work.
- [Guide Dogs: Changing the way we see blindness](https://keepleft.com.au/project/guide-dogs-changing-the-way-we-see-blindness/): We worked with Guide Dogs NSW/ACT to challenge misconceptions about blindness and low vision through a campaign focused on accessibility and behaviour change.
- [Gruen: The Pitch](https://keepleft.com.au/project/gruen-the-pitch/): We were invited to submit to 'Gruen The Pitch'. The task? Sell compulsory organ donation in an engaging way. Check out our award winning entry today.
- [Left Field Report: The Sheep Edition](https://keepleft.com.au/project/left-field-report-the-sheep-edition/): Introducing volume two of our very own Left Field Report! This exclusive zine covers all things influence, trends and marketing strategy. Check it out now.
- [Australia Post: Addressing the loneliness epidemic with postcards](https://keepleft.com.au/project/australia-post-connections-postcards/): Australia Post and Keep Left worked together to develop a national PR campaign to raise awareness about mental health. Check out our work today.
- [Smile Team: ‘Smile Nerds’ shows Aussies the joy of loving their smile](https://keepleft.com.au/project/smile-team-showing-australians-the-joy-of-having-a-smile-you-love/): We helped Smile Team prove they're the ultimate smile nerds with a brand strategy spotlighting expert orthodontic services and the joy of a confident smile.
- [Guide Dogs: Black Friday shopping with a catch](https://keepleft.com.au/project/guide-dogs-black-friday-shopping-with-a-catch/): We partnered with Guide Dogs to create content that exposed the challenges of online shopping without product descriptions in a bold Black Friday stunt.
- [ANZ: Teaching Aussies how to spot a scam a mile away](https://keepleft.com.au/project/anz-teaching-aussies-how-to-spot-a-scam-a-mile-away/): ANZ and Keep Left tackled ANZ scams and cybercrime with a bold, engaging ANZ social media campaign to help Aussies stay alert and scam aware.
- [Australia Post: Going big with Australia’s love of Big Things](https://keepleft.com.au/project/australia-post-big-things/): Australia Post and Keep Left join forces to celebrate Aussie Big Things through a national PR campaign. Learn how we made this campaign happen.
- [Sircel: Lifting the lid on Australia’s e-waste crisis](https://keepleft.com.au/project/sircel-lifting-the-lid-on-australias-e-waste-crisis/): Sircel and Keep Left teamed up to develop a report and PR campaign using sharp storytelling and graphic design that lifts the lid on Australia’s e-waste crisis.
- [Fonterra: Launching Anchor Milk in Australia](https://keepleft.com.au/project/fonterra-launching-anchor-milk-in-australia/): We launched Anchor Milk in Australia by encouraging consumers to take a closer look at its benefits and reigniting people’s love of milk. Discover our work now.
- [Kathmandu: Hidden Retreat](https://keepleft.com.au/project/kathmandu-hidden-retreat/): With the Kathmandu summer camping gear about to be released, we created a summer scavenger hunt to get adventurers excited. Check out how we made this happen.
- [Ambulance Victoria: Tackling cardiac arrest](https://keepleft.com.au/project/ambulance-vic-tackling-cardiac-arrest/): Ambulance Victoria needed support to promote their new app, GoodSAM. We stepped in to bring this app to the media's attention through strategic PR.
- [Eden Project: A new tourist attraction](https://keepleft.com.au/project/eden-project-tourist-attraction/): Through strategic PR, we helped highlight The Eden Project, an ecotourism initiative on the Great Ocean Road. Discover how we made it happen today.
- [Althea: Floating medicinal cannabis on the ASX](https://keepleft.com.au/project/althea-floating-medicinal-cannabis-on-the-asx/): We helped Althea, a medicinal cannabis producer, develop assets to help make their presence known on the ASX and in the Australian media. Discover our work now.
- [LaunchVic: PR press office](https://keepleft.com.au/project/launchvic-pr-press-office/): We supported LaunchVic by profiling some of the startups that went through the program. This helped the startups earn a place in the media. Check it out now!
- [GreenCollar: Introducing Reef Credits](https://keepleft.com.au/project/greencollar-introducing-reef-credits/): To announce Reef Credits to the world, we developed a heartfelt campaign to raise awareness for this initiative. Learn more about our work today.
- [VECO: Building a brand to start a movement](https://keepleft.com.au/project/veco-building-a-brand-to-start-a-movement/): We supported VECO in the development of new branding to bring to life the largest emissions reduction project in Australia. Discover our work today.
- [Melbourne & Olympic Parks: Launching a landmark](https://keepleft.com.au/project/melbourne-olympic-parks-launching-a-landmark/): We helped Melbourne and Olympic Parks launch of CENTREPIECE, the hottest new venue for corporate functions in Melbourne. Check it out today.
- [Orthodontics Australia: Supercharging SEO with clever content](https://keepleft.com.au/project/orthodontics-australia-supercharging-seo-with-clever-content/): From answering FAQs to writing handy articles, we created a range of helpful and fun content to increase the SEO rankings of the Orthodontics Australia website.
- [Guide Dogs Australia: Raising funds via PAWGUST](https://keepleft.com.au/project/guide-dogs-australia/): We worked with Guide Dogs Australia to make latest dog walking initiative, PAWGUST, stand out from the crowd. Read on to learn all about this PR campaign.
- [NEFF: Making memories in the kitchen](https://keepleft.com.au/project/neff-made-for-a-life-time-of-moments/): We developed a creative platform for NEFF to showcase the real value of a kitchen: making memories with your loved ones. Take a look at our work with NEFF now.
- [Monique Ryan: Painting the town teal](https://keepleft.com.au/project/monique-ryan-campaign-branding/): Monique Ryan needed to make some noise in the federal election. We stepped up and created an election campaign brand that would help her paint the town teal.
- [Charter Hall: Melbourne's first skyscraper](https://keepleft.com.au/project/charter-hall-1-nicholson-st/): We partnered with Charter Hall to create a documentary about the first ever skyscraper in Melbourne to showcase its importance in the city's history.
- [Fonterra: Dairy at Dawn](https://keepleft.com.au/project/fonterra-dairy-at-dawn/): We worked directly with Fonterra to create authentic content about how the business shows up for its farmers. Take a look at our work today.
- [Kathmandu: Urban zipline](https://keepleft.com.au/project/kathmandu-urban-zipline/): Kathmandu came to us with its new brand purpose. So, we made an urban zipline right in the heart of Sydney. Learn more about this activation event today.
- [GreenCollar: Establishing a market leader](https://keepleft.com.au/project/greencollar-brand-identity/): We helped GreenCollar stand out from a crowded market by creating a thoughtful and dynamic brand identity that reflected their core values. Check it out now!
- [ANZ: Getting financially fit in six weeks](https://keepleft.com.au/project/anz-financial-wellbeing-challenge/): We created the ANZ Financial Wellbeing 6-week challenge to help Aussie's get fit with their finances, just in time for some summer sport!
- [GreenCollar: Positive environmental impact](https://keepleft.com.au/project/greencollar-positive-environmental-impact/): We supported GreenCollar by developing a brand platform that positions GreenCollar as a market leader and build brand equity. Discover our work today.
- [Orthodontics Australia: Putting alignment in focus](https://keepleft.com.au/project/orthodontics-australia-alignment-in-focus/): Explore our work with Orthodontics Australia! We created ads that encouraged viewers to explore the world of alignment through the eyes of an orthodontist.
- [Sharing Stories: Giving Australians the history lesson they never got](https://keepleft.com.au/project/sharing-stories-giving-australians-the-history-lesson-they-never-got/): We partnered with the Sharing Stories Foundations to education Australians about the truth of Invasion Day. Learn more about this important project now.

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