At Keep Left, we don’t necessarily buy into the stereotype that PRs love to a throw a party – but we aren’t against a night of New Zealand wine, if it help us tell our story.
Last month, we celebrated the start of winter with a collaborative event highlighting Kathmandu’s first ski range, Styper and Tourism New Zealand’s 2019 ski season with more than fifty media, influencers and key stakeholders in attendance.
Held at the Kathmandu Bondi Junction store, the launch event, resulted in an initial social media reach of 350,000+ and over 20 pieces of social and media coverage, with editorial coverage still pending throughout the winter.
Sydney lifestyle, travel and parenting media across online, TV and radio were in attendance including The Daily Mail, Lifestyle.com.au, Sunrise and NOVA along with freelance travel writers and influencers like Brittany Hockley, Shaun Birley and Matt Doran.
The launch of the Styper range could have been achieved with a standard sampling campaign, but we decided to take it to the next level with Tourism New Zealand and use it an an opportunity to speak face to face with travel and lifestylemedia– you only get to launch your first snow range once! And what better way to take on the amazing NZ ski slopes than by wearing gear tried and tested by experts on the very same mountains.
In terms of event management, everything as far as the eye could see was inspired by the mountains of New Zealand.Guests were treated to authentic New Zealand wine and a grazing table created by chef Justin North.
For entertainment, there was live music from New Zealand artist, Brendon Hui and an open photobooth encouraging guests to photograph themselves in the New Zealand ski fields wearing Styper gear.
Speakers at the event included Kathmandu Ambassador Nomadasaurus, Darren Barry from Kathmandu and Andrew Waddel from Tourism New Zealand.
All guests also went into the running to win two return flights to New Zealand with Virgin Australia and a four-day lift pass to the mountain of their choice or a Kathmandu Styper Ski Pack.
Every attendee also left with a gift bag with Kathmandu product. Now that sounds like a party we can get behind.