Last summer, Keep Left and Kathmandu co-ordinated a live scavenger hunt that encouraged Kathmandu fans to embrace their inner explorer and get outdoors. New and existing customers unlocked a series of clues on social media to find a secret campsite hidden away in the Great Australian Outdoors.
All the late nights, early mornings and country film expeditions to make the competition happen have paid off with Keep Left winning PRIA’s Experiential Marketing Campaign of the Year.
Our paid social media strategy through Jules Lund, Wombat and NOVA was a success with almost 1.5 million social impressions and over 100 people travelling to Kinglake in search of the grand prize. At the end of the campaign, Keep Left reached 3.9 million people through eight pieces of earned editorial content, making the experiential marketing campaign a success.
Hidden retreat proved that the true power of social media lies in its ability to connect a brand to its fans, not just online, but also in the real world. Mobile technology doesn’t have to inhibit outdoor exploration, in fact, it can encourage it.
Read more about the winning campaign here