PR and content marketing agency, Keep Left, in partnership with innovation agency, SecondMuse, has been awarded a Bronze Telly Award for non-broadcast production excellence for a documentary-style short film produced for the Australian Department of Foreign Affairs and Trade’s innovationXchange (DFAT iXc) in 2016.
Tonga and Timor – Turning the Tide on Obesity and Undernutrition explores how changing cultural norms and the globalisation of the world’s food supply has shifted the way people act and eat, resulting in high levels of impaired development and disease such as diabetes and avoidable deaths – particularly in low income countries.
The Keep Left team joined with the SecondMuse storytelling and engagement team to travel into communities in Tonga and Timor and speak to experts on the ground to understand the impact of under-nutrition and over-nutrition across the Pacific Islands, and the health issues it causes.
The short film was produced as part of the LAUNCH Food program, a global innovation challenge to improve nutrition and health outcomes worldwide.
Through a combination of drone footage, traditional imagery and detailed interviews, the film set the scene for the DFAT supported food challenge, and highlighted the magnitude of the problem currently being faced in Pacific communities around issues of health and nutrition.
The award win comes a year after Keep Left launched its in-house content production capability offering services in visual storytelling, animation, graphic design and copywriting.
Keep Left’s CEO Gillian Yeap said: “Our production crew completed the Tonga and Timor shoot in just over five days. It was an incredible exercise in logistics and stamina, traversing two countries in this time, interviewing experts, capturing beautiful overlay footage using our drone and knitting together a compelling narrative that would effectively explain the severity of over and under nutrition.
“Our job was to create a piece that would motivate and inspire LAUNCH Food participants to tackle and overcome a huge social problem, and the feedback was that our film did just that.
“We’d like to thank innovation agency SecondMuse for giving us the opportunity to be a part of this program,” Yeap added.
Founded in 1979, the Telly Awards is the premier award honouring outstanding content for TV and Cable, Digital and Streaming, and Non-Broadcast distribution. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
“We are extremely proud to once again recognise outstanding productions in the film and video industry” said Executive Director of The Telly Awards, Linda Day. “The quality of work submitted each season continues to exceed our expectations.”
With over 12,000 entries from all 50 states and 5 continents, the 2017 competition was one of the most successful and competitive in the long history of the Telly Awards. A full list of winners can be viewed here.