PR and content marketing agency, Keep Left, has been recognised for its work with ME (formerly ME Bank) and Red Nose, taking home a Gold Stevie and Bronze Stevie at the Asia-Pacific Stevie Awards in Tokyo on Friday night.
Keep Left was awarded gold in the category ‘Innovation in the Use of Events’ with ME’s Super Smashaday campaign. Following commentary from economist Bernard Salt in the Weekend Australian that Australian millennials are overspending on smashed avocado brunches instead of saving for a home, ME was perfectly placed to capitalise on the ensuing debate with an existing home loan advertising campaign already in the market “have your smashed avocado and eat it too”.
Hijacking super Saturday auctions across Victoria with smashed avocado canapes for new home buyers, the Gold Stevie honoured campaign was concepted and executed in just four days by Keep Left’s property and finance PR team.
The efforts of the agency’s social change team in launching the new Red Nose brand (formerly SIDS & Kids), and its mission of reducing the current reality of nine sudden and unexpected infant deaths each day to zero earned the team a bronze within ‘Innovation in Community Relations or Public Service Communications’.
Working closely with the team at Red Nose, the team executed an integrated campaign, comprised of a national media launch that kicked off with a parliamentary briefing at Canberra’s Parliament House, supported by social media campaign with custom GIFs and graphics, and powerful video content bringing the organisation’s new mission to life, utilised across all platforms.
Keep Left’s CEO Gillian Yeap said: “It’s a real honour to take home two Stevie Awards this year to acknowledge two campaigns we’re incredibly proud of. We’re lucky to work with amazing clients like Red Nose and ME that allow us to be so creative and to execute clever and memorable campaigns. We’d like to thank them for coming on the journey with us.”
Stevie Awards competitions receive more than 10,000 entries each year from organisations in more than 60 nations. Honouring organisations of all types and sizes and the people behind them, the Stevies recognise outstanding performances in the workplace worldwide. A full list of winners can be viewed here.