Yeap is stepping into the role after eight years with the agency, having become a co-owner in 2015 and Keep Left’s Director of Strategy for the past two years.
As CEO, Yeap will oversee the running of the core PR and content production business, implement the agency’s strategic plan and nurture key client relationships alongside Keep Left’s long-standing management team.
After 15 years as CEO, Catterall’s transition to Executive Director will see her focus on the growth areas of the business with a particular focus on content marketing.
Yeap explained: “This move will allow us to keep the core business solid, while Caroline focuses on developing our capability in content marketing, exploring new tools and technologies and establishing relevant partnerships that will help future-proof the agency.
“The launch of our content production studio has been game-changing for the agency and for our clients, and we’re keen to continue innovating with our creative and digital services.”
With 11 years’ experience across a diverse range of sectors including property, social change, food, travel, health and technology, Yeap joined Keep Left in 2009 where her progression through the agency has seen her rising up the ranks in eight years. Since becoming a partner, a succession plan to CEO has been in place.
As part of the internal reorganisation existing team member Sarah Robertson has moved to the role of Strategy & Marketing Manager. Keep Left has also recently appointed Brooke Stephenson as Marketing Coordinator and Elena Goh as Finance & Operations Manager.
The announcement comes after a period of significant growth for Keep Left, with Catterall and Yeap achieving a 20 percent increase in revenue since they launched the content production studio in 2016.