In a richly populated inner-city area such as Richmond, unoccupied land is a luxury of old. With the suburb boasting an iconic industrial history, the need to accommodate an increasing number of high school students in modern, forward-thinking education facilities has been a pressing issue for locals. Keep Left’s architecture client Hayball came up with an innovative solution for the brief of Richmond’s first vertical high school.
Rising above a Richmond car park, Hayball’s $43 million vertical school design creates a space for 650 students and delivers integrated educational and communal facilities that will optimise cross-cultural learning opportunities.
A project of this gravity tends to draw the attention of media on merit alone. But with state government and education spokespeople attending the turning of the sod, it was vital to our property PR team that the voice of Hayball could break through the political noise to share the passion behind the project.
Armed with hard hats and prepared quotes, our team used the ceremony as an opportunity to ensure that news of Richmond High School went hand in hand with the key messages of Hayball and project director David Tweedie.
Although good news travels fast, state-of-the-art news travels even faster. With targets in education, property and architecture media; the story of Hayball’s vertical school quickly received national attention across a range of trade and mainstream media.
In the space of five days, the team had earned coverage for Hayball in more than 15 different print and online publications. The coverage included pieces in the likes of Urban Melbourne, The Age and its syndications nationally, Architecture AU, The Real Estate Conversation, The Urban Developer and Education Review. This resulted in an average Impact Score of 87, with a huge potential audience of over 10 million people.