We know a thing or two about food at Keep Left – just check out our Instagram stories for proof!
To celebrate our new kitchen and photography studio being open for business, we sat down with our Studio Manager, Natasha Pavlou to find out her top five tips for creating the perfect foodie photo.
As with any creative project – planning and preparation is key to getting the result you want.
Natasha recommends visualising what you want the final image to look like and working backwards from there.
“When we are doing a shoot we always plan out the shot list and break down the suggested styling and background elements.
Think about the dish itself – if you’re baking a layered cake and want to photograph it from a 45 degree angle, a cake stand may be the way to go. Or perhaps you’re baking cookies then placing them on a cooling rack. In this case, it may be better to shoot from above to add some texture and layers to the shot.”
Lighting can be tricky in food shoots.
“Making food look delicious on camera can be a lot trickier than you think. Sometimes blending a natural light source from a window works with some additional fill light to bring any highlights or shadows into the shot. When using natural light – we usually use something to diffuse and soften the light so it’s not too direct on the subject.”
It can be easy to focus on getting the final plated-up food shot, but you miss out on some great opportunities for content along the way.
“If your photographer can set up the lighting early and then take the camera off to be able to capture some work-in-progress shots then why not! Make sure you capture some shots during the preparation and cooking process. It’s a great way to capture the story of your dish and highlight the freshness of your ingredients.”
Think about what makes a dish delicious and then serve it in a way that flaunts that.
“There is nothing better than the crispy, golden skin on a roast turkey – so photograph the whole bird to highlight the crunchy skin, rather than slicing it up. If you’re photographing sausage rolls, capture the texture of the puff pastry to make your audience’s mouth water.”
The job of a food stylist and photographer isn’t just to make the food look delicious. It’s to bring it to life and to tell a story.
“Work your shot for the audience it is intended for. Are your audience into more home cooked food? If so, then you might be in a more homely setting with some plates on the side with some serving elements and a chair in the background with some natural light coming in.
Or does your audience prefer fine dining? If so, then you might create a perfect place setting and shoot the image from above to show the intricate details of the meal.”
Need the perfect space to shoot your next campaign or recipe book?
Contact Natasha for more details about our kitchen studio.