Experiential marketing: bringing brands to life

· Trends, Tricks of the trade

Over the past six months, the Keep Left team has brought more than 20 events and experiences to life, from topping out ceremonies for our property clients and hydrating guests with FIJI Water at Melbourne’s Diner en Blanc, to entertaining the public at park cinemas and playing host to happy campers at Kathmandu’s Hidden Retreat.

A tent in the woods at Kathmandu's hidden retreat

Experiential marketing is a great way to bring a brand to life, and with 65% of consumers stating that events help them to better understand a brand’s products or services, the benefits are clear.

Interested in finding out more? Check out our Head of Consumer Engagement Johanna Murray’s compelling case in B&T  for why brands should harness the power of experiential marketing.

Written by Keep Left · · Trends, Tricks of the trade
NextWhen good things come to an end: Life after a 15-year relationship with Infosys

0 Comments