Another year, another Cannes Lions festival in the books. As always, there were loads of great campaigns that left our creative team inspired and a little green with envy.
Here are three of my favourite winners from this year’s festival.
This work for one of the world’s largest brewers makes me jealous: by supporting farmers, it does great things while undeniably linking the product to a higher purpose.
These kinds of campaigns are ambitious and incredibly hard to pull off, but agency FCB Chicago/New York did an impeccable job of creating clear and meaningful action that not only helps the planet, but the very people who make their products. A very cool initiative.
Burger King and agency David came up with a bloody clever idea with this virtual reality campaign.
They spent as little money as possible on English Football League sponsorship and then used free burgers to convince EA FIFA 20 gamers to do all the marketing work them. A classic example of knowing the how to bend the game in your favour.
This is my favourite piece out of Australia this year, as it taps into a very real problem of falling charity donation. This Royal Australian Mint campaign by Saatchi & Saatchi Melbourne produced more than a physical Donation Dollar, but they gave the coin power in its symbolism. It reminds those fortunate enough to be able to donate that they should.
Small actions can have big results, raising ongoing attention to issues that many of us haven’t given much thought. Nice work.