Content marketing is the yin to PR’s yang. We understand that organisations sometimes want to be able to control the exact timing and message of their communications, and find a blend of earned media and content marketing strategy provides the perfect balance.
In developing this, we’ll map your customer journey and look at online search behaviour to identify what your audience is interested in, the questions they’re asking and the conversations you could be a part of. We’ll explore your owned assets and social media channels to set up the right environment for your brand to become a publisher. Our services include:
- Customer persona mapping
- Brand story development
- Keyword strategy identification (SEO)
- Technical site audit & recommendations