RIP listicles: Resurrecting quality content in the wake of Buzzfeed’s fall

· Content Marketing, Trends, Tricks of the trade

For almost a decade now, eight big red letters have ruled our news feeds. But has the virality behind BuzzFeed’s infamous startup success story seen its peak?

Last week, the $2.4 billion company announced it was cutting 15% of their workforce in their biggest reshuffle to date. Eleven out of those 200 roles are currently held by Australian employees. Financial performance lies at the core of this crash, with an impending defamation lawsuit also on the cards.

While we remain hopeful that the digital outlet will find its feet, we must ask ourselves: where would our media landscape be without mass listicles, click-bait quizzes and meme-driven blog posts?

And, should we have to live without them, how can we mould our content strategies to suit the incoming status quo – now and over the next few years?

Other free digital outlets are showing similar cause for concern, with Conde Nast rumoured to be putting up paywalls on all their US titles, and free online news sites taking knocks in all corners.

In the wake of these changes, brands need to be able to bring understanding of their audiences in-house and avoid simply imitating trending media formats – in other words, learn to stand on their own two feet. Here, a renewed focus on what the people want, and how best to give it to them, is imperative.

A few things we learnt from the red giant

BuzzFeed’s growth story is a real crash course in digital disruption, altering their offerings and constantly improving their content for search optimisation and mass engagement. They played into the waiting thumbs of young audiences around the world. What do the people want? Cat GIFs. What are the people going to get? You guessed it. Cat GIFs.

At some level, they helped to invent a new media landscape: the biggest-scale digital model for revenue production they could come up with. And then they kept evolving.

They branched out to feed the outliers, with more sophisticated platforms like the Pulitzer Prize-nominated BuzzFeed News. They saturated the social media space – when Facebook became all about the video, they did too, and very effectively at that. And they partnered with brands to create bespoke native advertising, providing an “authentic” means of talking to millennials when brands didn’t know how to.

Their agility has been remarkable, hinged on a dedication to understanding their audiences’ interests. But with so many shifts in consumer perception, brands can’t just outsource their audiences to the big players.

Know your audience, and how best to speak to them

These days, in a world of increasing automation, algorithms and fake news, consumers are craving the one thing that we won’t likely lose in a hurry: genuine humanity. Authentic stories told by real people that really connect and provide value to the reader are the way forward in a market where consumer trust is hard-won and cut-through is nigh on impossible.

According to Danone CEO Emmanuel Faber, millennial influence is a key driver of this shift: “They want committed brands with authentic products. Natural, simpler, more local and if possible small, as small as you can.”

In fact, a study showed that big brands in the US were losing $22bn market share over only five years owing to the audience’s favour of small companies. And VICE’s new youth survey The Big Shrink surveyed 3,700 16-38 year-olds, finding that avoiding stereotypes and hero-ing credibility and authenticity is the only way forward for media in the 21st century.

So, yes. The “Which Melancholy Vegetable Matches your Personality?”quiz will always be great for a mindless scroll on the morning tram commute (I’m a ‘downcast cabbage’ if anyone is interested). But in a world now over-saturated with this kind of viral celeb-centred content, and fraught with global disaster, readers are beginning to want to know more about real stories and real value closer to home.

Blended, owned content strategies are the future

The news of BuzzFeed’s potential diminishment in the market signals a need for organisations to build blended content strategies, where their owned assets (such as a website, content hub or, god forbid, a database) live at the centre of their publishing priorities.

This is firstly because we clearly can’t rely on the digital media gods (Vice, Vox, Refinery and more) to provide their services in perpetuity, or rely on the fact that their model will be relevant in perpetuity. They are as prone to market weakness as anyone is, and shouldn’t be leant on in place of internal innovation.

But it’s also because a healthy mix of owned and quality earned media will prove more sustainable in the long run, and paint a more holistic view of your brand from the outset. By tapping into your own amplification and distribution channels, you can engage your (well-defined) audiences on a more intimate level amongst their daily highs and lows to truly create resonance and connection – rather than relying on a third party or superficial templated posts.

Owning and creating your own brand of storytelling with authentic, engaging and actually interesting content that caters to the right audiences, is a sure way to weather the digital storm.

Change is inevitable, but real stories last forever.

Article originally published on Mumbrella,

5 food photography tips with our studio manager

· Trends, Tricks of the trade

We know a thing or two about food at Keep Left – just check out our Instagram stories for proof!

To celebrate our new kitchen and photography studio being open for business, we sat down with our Studio Manager, Natasha Pavlou to find out her top five tips for creating the perfect foodie photo.

Planning is key

As with any creative project – planning and preparation is key to getting the result you want.

Natasha recommends visualising what you want the final image to look like and working backwards from there.

“When we are doing a shoot we always plan out the shot list and break down the suggested styling and background elements.

Think about the dish itself – if you’re baking a layered cake and want to photograph it from a 45 degree angle, a cake stand may be the way to go. Or perhaps you’re baking cookies then placing them on a cooling rack. In this case, it may be better to shoot from above to add some texture and layers to the shot.”

Find great light

Lighting can be tricky in food shoots.

“Making food look delicious on camera can be a lot trickier than you think. Sometimes blending a natural light source from a window works with some additional fill light to bring any highlights or shadows into the shot. When using natural light – we usually use something to diffuse and soften the light so it’s not too direct on the subject.”

Get some work-in-progress shots

It can be easy to focus on getting the final plated-up food shot, but you miss out on some great opportunities for content along the way.

“If your photographer can set up the lighting early and then take the camera off to be able to capture some work-in-progress shots then why not! Make sure you capture some shots during the preparation and cooking process. It’s a great way to capture the story of your dish and highlight the freshness of your ingredients.”

Emphasise the natural beauty of the food

Think about what makes a dish delicious and then serve it in a way that flaunts that.

“There is nothing better than the crispy, golden skin on a roast turkey – so photograph the whole bird to highlight the crunchy skin, rather than slicing it up. If you’re photographing sausage rolls, capture the texture of the puff pastry to make your audience’s mouth water.”

Craft your story

The job of a food stylist and photographer isn’t just to make the food look delicious. It’s to bring it to life and to tell a story.

“Work your shot for the audience it is intended for. Are your audience into more home cooked food? If so, then you might be in a more homely setting with some plates on the side with some serving elements and a chair in the background with some natural light coming in.

Or does your audience prefer fine dining? If so, then you might create a perfect place setting and shoot the image from above to show the intricate details of the meal.”

Need the perfect space to shoot your next campaign or recipe book?

Contact Natasha for more details about our kitchen studio.

animated storytelling

Harnessing the power of animated storytelling

· Content Marketing, Trends

With a concentrated media landscape, it’s never been more important to take an integrated approach to client storytelling.

Since formally expanding our services to include content production two years ago, we have met a number of talented creatives who visually bring our client’s key messages to life. One of those artists is Kate Tartsus, an experienced video producer with a passion for visual storytelling and multimedia production.

Today we took Kate away from the computer to talk about the power of animated storytelling and how businesses can use this tool to effectively communicate complex, boring or sensitive ideas in a visually engaging way.

Tell us a little bit about yourself Kate

Where do I begin…I was born in Estonia and moved to the UK in my early twenties to complete a Public Relations degree at University of the Arts. When I graduated, I started working as a film publicist at a global communications agency in London. This is where I discovered my passion for visual communications. The company I was working for helped me enrol into several courses and before I knew it, I was a qualified video producer who knew she had found her calling.

What is animated storytelling?

It’s a design technique that puts storytelling at the heart of animation. You can tell a story by shooting a live action piece or create a whole world from scratch, using animation. Shooting live action is fun, but sometimes there are elements that are totally out of your control such as lighting, location availability and talent. With animation, you can design, light and animate characters however you choose.

While each method has its own challenges, there is nothing more satisfying than seeing your vision come to life after hours of toying around with different character rigs. You have complete creative control of how a message is visually portrayed which means everything is there by design and nothing is left to chance. For a brand it means that every character move, every bit of typography, colour or shape is intentional, and part of a bigger picture.

Why should businesses embrace animated storytelling?

We have used animated storytelling initiatives for a variety of our corporate and consumer clients over the past 6-12 months. It is a great option when there are elements of your video that you cannot capture using live action such as when you are making a forward prediction or want to communicate a futuristic concept. It can also be effective when you want to say something sensitive in a way that your audience can easily digest.

When done well, I believe animated storytelling adds an extra layer of satisfaction to a viewer’s experience.

Orthodontics Australia by ASO explainer animation

What are your tips for animation?

The most important part of your animation is the script. At Keep Left, we work with a team of very talented copywriters who perfect this part of the workflow before production begins. For a designer, it can be tempting to jump right in and start devising visuals, but you need to make sure you have a strong, clear and logical script first.

Another thing I always say to our clients is to make sure they focus on one or two key messages. When it comes to visual communication, you don’t want to bombard your viewer with superfluous information because they won’t be able to grasp what you are really trying to say. As a rule of thumb, stick to one or two key messages per 30 seconds of visual information.

Something that often gets overlooked when it comes to animation is the quality of sound. I recommend hiring a professional audio producer as having someone who is specialised in sound can make a real difference and elevate the creative work.

FlickPay explainer animation

Any final words?

Animation brings together the strengths of multiple communications specialists, but we always build on the foundations of storytelling by leading with a strong character and helping a brand connect with their audience in a meaningful way. We create commercial films that take viewers on a journey with a brand’s product or service and when it comes to content marketing, there is nothing more powerful than that.

Spreading the GoodSAM message

· Trends · , ,

It’s not often our work impacts lives in such a direct way.

But this week, Keep Left had the privilege of working with Ambulance Victoria to launch a lifesaving smartphone app, through an integrated campaign which included tear jerking videos, action orientated media coverage and a huge government, stakeholder and media event.

Ambulance Victoria's GoodSAM app

The innovative GoodSAM app alerts qualified registered first responders, such as off-duty paramedics, firefighters, doctors and nurses to a nearby cardiac arrest after a call is made to Triple Zero (000).

Its already helped save the lives of two Victorians through the pilot phase where more than 1000 Ambulance Victoria paramedics volunteered and through our campaign to drive more registrations, we’ve helped grow the army of Good Samaritans ready save more lives.

Ambulance Victoria GoodSAM app

The technology can alert up to three nearby responders, using GPS to direct them to the patient and the nearest publicly accessible defibrillator to start the chain of survival before emergency services arrive.

Why the big deal? Every minute without CPR and defibrillation reduces someone’s chance of survival from cardiac arrest by 10 percent, so while an ambulance is on its way, the GoodSAM app connects patients with first responders to start the chain of survival.

GoodSAM defibrilator Keep Left campaign

Keep Left and Ambulance Victoria worked together to deliver an integrated approach to the campaign, which had three vital stages

1. Driving defibrillator registrations through targeted Victorian metro and regional media and social content amplification

2. Increasing registrations amongst the first responder community through engaging insights-led video content

3. A significant launch event with a well-coordinated package to raise awareness of the app (and why a paramedic in their PJs could save your life).

Showcasing the functions of the app, stories of cardiac arrest survivors and an emotive case study demonstrating the power of GoodSAM, our film production helped add heart to an important technological development (and we’re pretty sure a tear in The Hon Premier Daniel Andrew’s eye.) He wasn’t the only one though – grab the tissue box and take a look for yourself:

And the results have been powerful.

Key messages delivered through hundreds of pieces of high quality metro and regional TV, radio, print and online media coverage.

Thousands of video views. Millions of eyeballs reached.

But more importantly, a huge increase in registrations for life saving defibrillators and first responders amongst the Victorian community to hopefully save many, many more lives.

Well done Ambulance Victoria.

Read more about Keep Left’s recent work.

Google Maps Beta fox companion showing the way

4 exciting tech announcements from Google I/O

· Trends · , , , ,

Google’s recent annual developer conference, Google I/O, gave us a sneak peek into the inner workings of their empire. We saw how in the not too distant future, Google Assistant will be making calls and writing emails for us, and how augmented reality will seriously level-up Google Maps.

On one hand, the conference was a not-so-subtle reminder of the tech giant’s continued oligopolistic reign over all things internet. On the other hand, it was really cool.

At Keep Left, we love tech. We love the way it makes our lives easier and better connected, but also the way it makes us more efficient at what we do best: getting the right messages in front of the right people, in the right way and at the right time.

After much internal debate, here’s a run-down of some of our favourite (read: coolest) technologies unveiled at this year’s Google I/O.

1. Google Duplex

One of the most widely discussed technologies revealed at Google I/O was Google Duplex, which enables the Google Assistant to make and hold a phone conversation with a real, live human all by itself. The most impressive part? It doesn’t even sound remotely robotic.

As Google CEO Sundar Pichai alluded to during his presentation, the ramifications of this technology are incredible. It goes beyond making an appointment at the hairdresser or booking a table for dinner. It could help small businesses without an online booking function. It could help people who cannot make phone calls due to disability or anxiety. Down the line, it could make calls in other languages.

It’s a technology that has the power to revolutionise the way we live, work, travel and communicate with those around us, and for some of us it could be at our fingertips in the next few months.

2. Google Lens Beta

Google Lens has been around for a while, but the new version is even beta (unlike our puns), analysing everything your phone sees before you even capture an image. If you point your phone’s camera at a piece of art or a beautiful building, Google Lens can tell you what it is. If you point it at a dress you love, it’ll tell you where to buy it. Point it at a photo of a musician and it will offer you the option to play a music video by the artist.

But what got our team even more excited is that Google Lens will also be able to interpret written words. If it’s the page of a book, it’ll allow you to copy and paste the text it sees. If it’s a handwritten note or a menu in a restaurant, it’ll allow you to copy text from the real world to your phone. Think of the time saving after those whiteboard sessions! Think about how much more legible V’s handwriting will be.

Plus, Google Lens will be built inside the camera app instead of in Google Photos, so you won’t even need to open a new app to use it. Google Lens Beta will be rolling out across 10 different Android phones in the coming weeks (WEEKS!), so if you have an LGE, Motorola, Xiaomi, Sony Mobile, HMD/Nokia, Transsition, TCL, OnePlus, BQ, Asus or Google Pixel… watch out!

3. Google Maps + AR

Google Maps has been assisting the hopelessly lost and the directionally challenged for years now, but the latest updates will make it even easier for people to navigate areas they don’t know well. Google found that GPS was no longer cutting the mustard, and so have been investing in a new technology called VPS, or Visual Positioning System. It uses the visual features in the environment around you to recognise local landmarks and get you back on track.

But it’s not all about the destination. Google will pair AI with Street View to give an interactive AR experience, enabling you to make your journey from A to B with more knowledge and confidence. Whether it’s giving you information about the shops along your route or a friendly companion to show you the way, the new Google Maps will help you feel like a local in no time.

Google Maps Beta fox companion showing the way

4. Gmail

One of the core Google products which is being redesigned with AI is Gmail. Google announced it would be adding a feature called Smart Compose to Gmail, which uses machine learning to draft your email as you type. It understands the subject you’re talking about and makes recommendations based on it, and will use the information it knows about you, such as your address, to make suggestions. To accept a suggestion, all you need to do is hit tab.
It’s a bit like predictive text but a million times better.

Smart Compose Gmail gif


So there we have it. Google will soon be writing our emails, calling our hairdressers, and advising us on our home interiors. Is it scary, or is it cool? OK Google…

A tent in the woods at Kathmandu's hidden retreat

Experiential marketing: bringing brands to life

· Trends, Tricks of the trade

Over the past six months, the Keep Left team has brought more than 20 events and experiences to life, from topping out ceremonies for our property clients and hydrating guests with FIJI Water at Melbourne’s Diner en Blanc, to entertaining the public at park cinemas and playing host to happy campers at Kathmandu’s Hidden Retreat.

A tent in the woods at Kathmandu's hidden retreat

Experiential marketing is a great way to bring a brand to life, and with 65% of consumers stating that events help them to better understand a brand’s products or services, the benefits are clear.

Interested in finding out more? Check out our Head of Consumer Engagement Johanna Murray’s compelling case in B&T  for why brands should harness the power of experiential marketing.

Data-driven storytelling

· Trends

Future-proof your communications with data-driven storytelling.

One thing’s for sure, there are already enough buzzwords in this world.

We didn’t intend to introduce another one when we launched our data-driven storytelling methodology a couple of weeks back.  We did it because we think it encapsulates how the most successful communications campaigns will be built, delivered and evaluated in the future and as an agency, wanted to be ahead of the curve.

So by way of unpacking it, here’s what we mean by data-driven storytelling and why you should care about it too, if you want to elevate and future-proof your communications:

Our commitment to data-driven storytelling means you’ll always start with the right story, informed by insight and analytics, and we’ll take responsibility for seeing that story through to make sure it reaches the intended audience at the intended time.

It’s high impact communications that can be measured.


Multimedia storytelling

· Trends

Storytelling via earned media continues to change. See how Keep Left is taking the humble survey mechanic to a whole new level for its clients.

ME case study

Consumer research is a tried and tested part of the PR toolkit. But nowadays, research on its own is not enough to cut through and tell a compelling story. Stats bounce off a reader and don’t have a lasting impact. Good storytelling connects with the heart as well as the head, so we’ve started developing editorial packages that aim to do both. We call this multimedia storytelling.

Multimedia storytelling

Our PR and content teams work together to determine how to build the best package, including:
· The narrative: Omnibus research often throws up a plethora of stats which can be overwhelming on mass. We decide what the crux of the story is and build a narrative around it to explore the key point in more depth.
· Creative mechanic: Vox pops, stunts, infographics. There are a myriad of ways to creatively tell a story these days using video, design or even audio. People prefer to watch and listen than read, and with the increasing dominance of digital, it stands to reason storytelling should be more creative – not just written words.
· Distribution: Earned media (PR) is still the main vehicle we use to get our clients’ stories out there, but we equally consider our clients’ owned assets (website/eDM), social channels as well as paid amplification. We produce a suite of assets that work alongside a static media release or pitch note, to control the message and take the audience on a journey.

Putting it into practice

We commissioned an Omnibus study recently on behalf of bank ME to better understand financial literacy and where the gaps existed, as part of ME’s commitment to helping Australians get ahead.
The research revealed some patchy knowledge, so after speaking to ME and understanding what was really important, we decided to deep-dive into the area that’s of most significance – home loan interest rates. The video we made was real, authentic, relatable and just a little bit funny. It was also extremely topical with interest rates fluctuating rapidly at the time (June 2015).

The results

We sold the research results and video package into Fairfax Money who published a multi-media story on 9 June across the print Money section (Melbourne / Sydney) as was syndicated the online story – including our branded video – to 150 Fairfax publications online.  The story performed so well, that it was promoted up to The Age’s homepage during the lunchtime peak, where it remained for a few hours.

This approach took dry statistics and through insight gathering and the development of a central narrative, developed it into a full-bodied story that was interesting, relatable and connected emotionally as well as rationally.  We can’t wait to do the next one.

A wrap of SXSW Interactive 2016

· Trends

South by Southwest (SXSW) is an interactive, music and film conference held in Austin, Texas each year. We packed our cowboy boots and crossed the Pacific last month to attend the interactive component, and hear about the technologies set to redefine the way we think, live, work and do business.  From virtual reality to the re-emergence of GIFs, there’s a lot for communications professionals to evaluate and start experimenting with in 2016.  Here’s a wrap of the standout technologies and trends.

Virtual reality

The breakthrough technology for 2016, VR or ‘immersive storytelling’ is something you’ll be hearing a lot about in 2016 if you’re aren’t already. According to SuperData Research the VR market will be worth $4b by the end of the year, consisting mostly of hardware (VR headsets), and $9b in a couple of years’ time once the software catches up.

We were lucky enough to experience some great examples of VR in action. Lufthansa demonstrated how it’s using VR to promote its business class service and drive sales.  What better way to influence a customer to upgrade to business, than give them a taste of the service?

Of course there were some wacky demos too. We rode a virtual rollercoaster and were invited to take part in a virtual shark attack.  While the business case for VR is still emerging and there are issues like motion sickness to overcome, early sign suggest huge potential for it in property, design, sport, gaming and the behavior change space.  Needless to say plans are already underway at Keep Left to experiment with immersive storytelling this year.

GIFs 2.0

First established in the 80s, GIFs are now making a comeback. It used to be that designers would require Photoshop to produce GIFs, but advancements in technology means we now have the tools to do this easily. What’s more, Twitter recently introduced a GIF library you can use when composing a Tweet, in response to the fact that people shared over 100 million GIFs last year.  Yes, they’re popular again.

Why are they so great? Because GIFs can represent clearly how we’re thinking or feeling. A GIF can make you laugh or cry in just a matter of seconds, where it would take thousands of words to achieve the same effect. That’s because the brain processes images 60,000 times faster than text. With animated GIFs taking approximately 5 seconds for our brains to process, they can be the happy medium between a single photo and a longer (and costlier) video.  And they’re a pretty good way to deliver a keynote presentation too.  The entire presentation at SXSW was delivered in GIFs.



Podcasts aren’t often the first things to come to mind when you think about the myriad of ways a brand can build its profile and tell a story these days, but this also means the first mover advantage is still available. In the U.S. audience numbers for podcasts are trending upward on the back of hit programs such as Serial, and Australian audiences are slowly but surely tuning in.

Should they be considered as part of the corporate communications mix?   While the barrier to entry is low, the commitment levels are high and you’ll need a producer to keep it sharp.  But ultimately, a podcast will only work if you have great talent.  So if you have a charismatic CEO who is never short of an idea, this may be something to consider and is definitely something we’re looking at for start-up clients who have successfully grown there businesses, gone global and can share the learnings.


Another technology we heard about was Jelly. The brainchild of Twitter co-founder Biz Stone, it’s being billed as a human-powered search engine specifically for answering queries such as ‘Is Qantas a safe airline?’ Still in beta phase, Jelly is earmarked for launch soon and it will be interesting to see if it can do what others haven’t, and gain market share from Google.  And whether it gives rise to a new breed of influencer.

Video 2026

If you haven’t already started experimenting with video as a storytelling mechanism, this is something to consider given its potential to connect with and influence the intended audience, as well as the SEO benefits of rich-media content.   The good news is it’s never been easier to make and edit video. There are a myriad of new tools available for things like animation and special effects in the Adobe suite, which previously required specialist skills and computers. And while Google Glass didn’t take off, the experts suggests the next big thing we should look out for is bodycams that allow people to capture the moment as it happens with no hands. How many times have you gone to get a shot but been too slow to get your phone or camera out?  Like Google Glass there are some privacy consideration to work through, but look out for bodycams in the not too distant future…

Beyond the buzz word: why storytelling is here to stay

· Trends · , , ,

If I received a dollar for every time I’ve heard the word ‘storytelling’ over the last few days, I’d probably have my SXSW ticket covered. The reality is, we’ve been telling stories for thousands of years. The first book was printed in 1454. So why all the fuss now? One word: technology.

Technology has given us the tools to tell stories beyond black text on white, and the ability to share these stories far and wide through the Internet.

There’s certainly been a lot of talk about the different technology that’s adding to today’s world of storytelling; from virtual reality and interactive video, to the re-emergence of GIFs.

Here’s a closer look at how technology is revolutionising and what we expect to see and hear more about over the next 12 months:

Virtual reality

The breakthrough technology this year, it feels like every second SXSW session has been about the ‘immersive experience’. According to SuperData Research’s Director of Research and Insights, Stephanie Llmas, the VR market will be worth $4b by the end of the year, made up mostly by hardware, and $9b in a couple of years’ time once the software catches up.

We’ve definitely seen some great use of it already, with Lufthansa’s Head of Digital Innovations, Torsten Wingenter, taking us through how the brand used VR to promote its business class service. What better way to try before you buy and know exactly what you’re getting for your money.

Once the software catches up to the hardware market, there’s no telling where VR will take us. However there are three challenges they’ll need to address:

Video 2026

The marketing and communications industry has sure been banging this drum for a while. Video can connect people in ways that were never possible before, which is why it’s the most engaged medium online. According to Adobe’s Dave Werner, it’s never been easier to edit video. There are a myriad of new tools now available for things like animation and special effects, which previously required a specialist. And with augmented reality, virtual reality and interactive video coming on the scene, video in the future will only get more entertaining and inspirational.


First established in the 80s, GIFs are now making a comeback. Why? Again: technology.

It used to be that designers would require Photoshop to produce GIFs, but advancements in technology means we now have the tools to do this really easily.

Why are they so great? According to Giphy founder, Alex Chung, GIFs are like the Lego of visual communication – the building blocks for how we talk to each other. It represents clearly how we’re thinking and feeling. A GIF can make you laugh or cry in just a matter of seconds, where it would take thousands of words to achieve the same effect. That’s because the brain processes images 60,000 times faster than text.

In a mobile world where many of us are now connected 24/7, our attention spans are significantly shorter – a recent Microsoft study revealed this has now dropped to 8 seconds. Even a goldfish can hold a thought longer, at 9 seconds.

With animated GIFs taking approximately 5 seconds for our brains to process, they can be the happy medium between a single photo and a longer (and costlier) video.

Chung gave his entire presentation through GIFs (more than 200) – and it kept my attention for a full hour. Here’s a snippet of it filmed on my iPhone: