PR

How can PR adapt to a more concentrated media landscape?

· Campaigns, PR

The Nine Entertainment and Fairfax Media merge is one of the most significant events in Australia’s media history. This will have a profound impact on public relations specialists who need to adapt to provide valuable media relations in an uncertain broadcast future.

For PR teams to cut through, an integrated approach to client storytelling is crucial. Only the most agile agencies who can offer multimedia content packages with data, expert opinion, case studies and cross-channel graphic content will survive.

Want to learn more about how to succeed in a post-Fairfax world?

Check out this Mumbrella article, featuring out Head of Corporate Communications, Tim Lele.