PR

Kicking off ski season with Kathmandu

· Content Marketing, PR, Travel

At Keep Left, we don’t necessarily buy into the stereotype that PRs love to a throw a party – but we aren’t against a night of New Zealand wine, if it help us tell our story.

Last month, we celebrated the start of winter with a collaborative event highlighting Kathmandu’s first ski range, Styper and Tourism New Zealand’s 2019 ski season with more than fifty media, influencers and key stakeholders in attendance.

Held at the Kathmandu Bondi Junction store, the launch event, resulted in an initial social media reach of 350,000+ and over 20 pieces of social and media coverage, with editorial coverage still pending throughout the winter.

Sydney lifestyle, travel and parenting media across online, TV and radio were in attendance including The Daily Mail, Lifestyle.com.au, Sunrise and NOVA along with freelance travel writers and influencers like Brittany Hockley, Shaun Birley and Matt Doran.

The launch of the Styper range could have been achieved with a standard sampling campaign, but we decided to take it to the next level with Tourism New Zealand and use it an an opportunity to speak face to face with travel and lifestylemedia– you only get to launch your first snow range once! And what better way to take on the amazing NZ ski slopes than by wearing gear tried and tested by experts on the very same mountains.

 

In terms of event management, everything as far as the eye could see was inspired by the mountains of New Zealand.Guests were treated to authentic New Zealand wine and a grazing table created by chef Justin North.

For entertainment, there was live music from New Zealand artist, Brendon Hui and an open photobooth encouraging guests to photograph themselves in the New Zealand ski fields wearing Styper gear.

 

Speakers at the event included Kathmandu Ambassador Nomadasaurus, Darren Barry from Kathmandu and Andrew Waddel from Tourism New Zealand.

All guests also went into the running to win two return flights to New Zealand with Virgin Australia and a four-day lift pass to the mountain of their choice or a Kathmandu Styper Ski Pack.

Every attendee also left with a gift bag with Kathmandu product. Now that sounds like a party we can get behind.

Education marketplace Candlefox has come blazing into our client portfolio

· Client updates, PR

Keep Left is excited to announce our newest client Candlefox, Australia’s largest education marketplace provider.

For more than six years, Candlefox has been working with education providers to increase student enrolments in Australia, New Zealand and the United Kingdom.

With multiple consumer-facing brands including tafecourses.com.au, shortcourses.com.au and training.com.au – they are basically the carsales.com.au for the education sector!

Candlefox’s offering has evolved into far more than just streamlining the student acquisition journey, they have a wealth of data at their fingertips (our favourite thing ever at Keep Left) and provide in-depth market insights, sentiment indices, forecasts and competitive analysis for their clients.


This is the second recent win in the education space for the Keep Left team, following University of Melbourne. Speaking of which, check out the results our first University of Melbourne campaign, Music as Medicine here.

Stay tuned – we are going to do what we do best, take data and make it newsworthy.

Check out one of our previous data driven campaigns for HERE Technologies.

 

How can PR adapt to a more concentrated media landscape?

· Campaigns, PR

The Nine Entertainment and Fairfax Media merge is one of the most significant events in Australia’s media history. This will have a profound impact on public relations specialists who need to adapt to provide valuable media relations in an uncertain broadcast future.

For PR teams to cut through, an integrated approach to client storytelling is crucial. Only the most agile agencies who can offer multimedia content packages with data, expert opinion, case studies and cross-channel graphic content will survive.

Want to learn more about how to succeed in a post-Fairfax world?

Check out this Mumbrella article, featuring out Head of Corporate Communications, Tim Lele.