PR

Education marketplace Candlefox has come blazing into our client portfolio

· Client updates, PR

Keep Left is excited to announce our newest client Candlefox, Australia’s largest education marketplace provider.

For more than six years, Candlefox has been working with education providers to increase student enrolments in Australia, New Zealand and the United Kingdom.

With multiple consumer-facing brands including tafecourses.com.au, shortcourses.com.au and training.com.au – they are basically the carsales.com.au for the education sector!

Candlefox’s offering has evolved into far more than just streamlining the student acquisition journey, they have a wealth of data at their fingertips (our favourite thing ever at Keep Left) and provide in-depth market insights, sentiment indices, forecasts and competitive analysis for their clients.


This is the second recent win in the education space for the Keep Left team, following University of Melbourne. Speaking of which, check out the results our first University of Melbourne campaign, Music as Medicine here.

Stay tuned – we are going to do what we do best, take data and make it newsworthy.

Check out one of our previous data driven campaigns for HERE Technologies.

 

How can PR adapt to a more concentrated media landscape?

· Campaigns, PR

The Nine Entertainment and Fairfax Media merge is one of the most significant events in Australia’s media history. This will have a profound impact on public relations specialists who need to adapt to provide valuable media relations in an uncertain broadcast future.

For PR teams to cut through, an integrated approach to client storytelling is crucial. Only the most agile agencies who can offer multimedia content packages with data, expert opinion, case studies and cross-channel graphic content will survive.

Want to learn more about how to succeed in a post-Fairfax world?

Check out this Mumbrella article, featuring out Head of Corporate Communications, Tim Lele.