Multi-disciplinary agency with great clients & career progression
Competitive salary and employee benefits
Beautiful working environment, with a focus on health & wellbeing
Keep Left is a full-service communications, creative services and content marketing agency with a team of 35 consultants across Melbourne and Sydney. We’re a results-driven business with a firm belief in measuring everything we do with numbers, not just sentiment. We combine creative thinking with audience insights and analytics to create powerful campaigns that have impact and can be measured.
We are looking for a talented Content Strategist (VIC) who can collaborate with a team of specialists to segment and define audiences, map trigger moments and user journeys and create meaningful content and communications strategies that maps to performance outcomes. An analytical mind, combined with a passion for narrative and storytelling, and strong presentation skills are required.
This hands-on role requires a thorough understanding of content marketing and brand storytelling across paid, owned and earned channels – with a strong focus on performance outcomes.
The Content Strategist will be responsible for leading insight gathering and research to inform our strategies, segment and profile audiences, map trigger moments against the buyer journey, develop content ecosystems across earned, owned and paid channels and work collaboratively with a team of creatives, copywriters and performance specialists on the implementation.
An applied understanding of SEO, Social and UX is essential.
Develop insightful content and communications strategies, leveraging first, second and third party data
Gather and present relevant insights, performance data and best practice thinking
Develop audience segmentation and profiling reports, trigger mapper and user journey development.
Understand clients’ business challenges and work collaboratively with channel specialists to ensure content recommendations can be amplified effectively
Refine content ideas into meaningful content recommendations. Develop narrative and messaging to bring content recommendations / pillars to life
Recommend clear, tangible content KPIs that map back client’s objectives and the strategy
Collaborate effectively with specialists in the business
Effectively present audience profiling project and content and communications strategies.
Key traits / soft skills:
High-level thinker with a penchant for keeping track of the details
Idea generator and problem solver
Excellent time management & organisational skills
Confident presentation skills
Ability to consistently meet tight deadlines
Ability to communicate & collaborate effectively
3+ years’ experience in a content focused role
Proficient skills with using audience insight tools such as Mosaic
Excellent research skills
Experience with third party data (e.g. IBISWorld, Roy Morgan, Nielsen etc.)
Basic understanding of SEO and keyword research tools (Moz, Google Trends, Google Keyword Planner etc.)
Intermediate skills with social & content trends research tools (BuzzSumo etc.)
Comfortable with main web analytic tools and analysing data to derive insights
An understanding of PR, influencer marketing and earned media tactics will be highly regarded
Qualifications in digital marketing, journalism or relevant field
Please send your CV and a cover letter to [email protected] email by Friday 12 April 2019.
Melbourne-based PR and Content Marketing agency announces appointment of new CEO.
PR and content marketing agency, Keep Left, has today announced the appointment of Gillian Yeap as CEO, with former CEO and founder Caroline Catterall transitioning to the role of Executive Director.
Yeap is stepping into the role after eight years with the agency, having become a co-owner in 2015 and Keep Left’s Director of Strategy for the past two years.
As CEO, Yeap will oversee the running of the core PR and content production business, implement the agency’s strategic plan and nurture key client relationships alongside Keep Left’s long-standing management team.
After 15 years as CEO, Catterall’s transition to Executive Director will see her focus on the growth areas of the business with a particular focus on content marketing.
Yeap explained: “This move will allow us to keep the core business solid, while Caroline focuses on developing our capability in content marketing, exploring new tools and technologies and establishing relevant partnerships that will help future-proof the agency.
“The launch of our content production studio has been game-changing for the agency and for our clients, and we’re keen to continue innovating with our creative and digital services.”
With 11 years’ experience across a diverse range of sectors including property, social change, food, travel, health and technology, Yeap joined Keep Left in 2009 where her progression through the agency has seen her rising up the ranks in eight years. Since becoming a partner, a succession plan to CEO has been in place.
As part of the internal reorganisation existing team member Sarah Robertson has moved to the role of Strategy & Marketing Manager. Keep Left has also recently appointed Brooke Stephenson as Marketing Coordinator and Elena Goh as Finance & Operations Manager.
The announcement comes after a period of significant growth for Keep Left, with Catterall and Yeap achieving a 20 percent increase in revenue since they launched the content production studio in 2016.
Melbourne-based PR and Content Marketing agency expands its Content Production team
Melbourne-based PR and Content Marketing agency, Keep Left, today announces the expansion of its content production studio seven months on from launching the content marketing arm of the agency.
Jordan Gold has been appointed Production Manager for the studio and brings a mix of production and editorial expertise to Keep Left, having previously worked at innovative integrated media businesses within the UK market, such as VICE and Konbini.
Jordan Gold, Keep Left’s new Production Manager
He is joined by three recent Content Producer recruits, Ant Dinham, Kate Tärtsus, and Corinne Innes, who will work alongside the studio’s Copywriter, Laura Carpenter Davies, and Art Director and Designer, Thomas Rennie. The expansion brings the agency’s staff up to numbers of 25.
CEO and founder Caroline Catterall said: “It’s been great to add this creative bow to our services. Jordan’s appointment comes at a critical period for Keep Left, as we continue to branch into content marketing and content production, and integrate our new services with PR.”
In July last year, Keep Left launched its integrated PR, content and digital offering to reflect the value that brand storytelling informed by data can have for an organisation wanting to connect with the hearts and minds of its audience.
“Our aim is to move clients beyond the traditional ‘safe’ PR to future-proof and to elevate their communications” Catterall added.