Content Strategist

The company

Keep Left is a full-service communications, creative services and content marketing agency with a team of 35 consultants across Melbourne and Sydney. We’re a results-driven business with a firm belief in measuring everything we do with numbers, not just sentiment.  We combine creative thinking with audience insights and analytics to create powerful campaigns that have impact and can be measured.

The person

We are looking for a talented Content Strategist (VIC) who can collaborate with a team of specialists to segment and define audiences, map trigger moments and user journeys and create meaningful content and communications strategies that maps to performance outcomes. An analytical mind, combined with a passion for narrative and storytelling, and strong presentation skills are required.

The role

This hands-on role requires a thorough understanding of content marketing and brand storytelling across paid, owned and earned channels – with a strong focus on performance outcomes.

The Content Strategist will be responsible for leading insight gathering and research to inform our strategies, segment and profile audiences, map trigger moments against the buyer journey, develop content ecosystems across earned, owned and paid channels and work collaboratively with a team of creatives, copywriters and performance specialists on the implementation.

An applied understanding of SEO, Social and UX is essential.

Key responsibilities

Key traits / soft skills:

Technical expertise:

Applications

Please send your CV and a cover letter to [email protected] email by Friday 12 April 2019.

You must have the right to work in Australia.

  

Written by Keep Left · · HR
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