Western Star butters up VIC & NSW

· Campaigns · , ,

A 90th birthday voyage for iconic Australian butter brand.

Western Star is celebrating 90 years of butter making this year. To commemorate, Keep Left’s consumer PR team worked with Australia’s favourite butter to ‘butter up’ its home state of Victoria and New South Wales with a 90th Birthday Voyage.

A giant truck in the form of an iconic butter block on wheels departed its hometown of Cobden on its maiden voyage to Sydney, where Western Star gave away more than 90,000 samples of hot cross buns and Spreadable butter at the Sydney Royal Easter Show. Along the way, the big birthday truck spread plenty of ‘simple happiness’ by handing out Western Star Spreadable and hot cross buns at stops throughout the Western District of Victoria.

Western Star's 90th Birthday Butter Voyage

After leaving Cobden, where Western Star has been produced since 1926, the truck stopped in Warrnambool, Portland, Hamilton, Maryborough and Bendigo before arriving in Sydney just in time for Easter.

“For the past 90 years and to this day, Western Star butter has been expertly crafted in Cobden from just two natural ingredients—cream and salt”, said Cobden Plant Manager, Bruce Manson.

“We couldn’t do this without the Cobden community or our 250 farmers throughout the southwest region of Victoria, so it’s only fitting that our Birthday Voyage celebrates where it all began and those who helped us reach this milestone”.

Corangamite Shire Mayor and Cobden resident, Jo Beard, whose great grandfather was involved in the Western Star butter factory 90 years ago looks forward to welcoming the truck: “Western Star has made countless contributions to the Cobden community and regional Victoria over the past 90 years, from investing millions, supporting community initiatives and not to mention creating jobs. Western Star is truly engrained here”.

There’s no denying that Western Star is Australia’s favourite butter—it was first confirmed in 2006. Western Star Original Butter also was named the Grand Champion Butter at the 2017 Australian Grand Dairy Awards for the second year running—the highest honour in the industry.

Find out more about our work with consumer brands and corporate clients across Australia, or get in contact to see how we could work with your brand.

Written by Keep Left · · Campaigns · , ,
NextTim Lele at Talk55