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Hayball’s masterplan solution

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Victoria’s first vertical state high school.

In a richly populated inner-city area such as Richmond, unoccupied land is a luxury of old. With the suburb boasting an iconic industrial history, the need to accommodate an increasing number of high school students in modern, forward-thinking education facilities has been a pressing issue for locals. Keep Left’s architecture client Hayball came up with an innovative solution for the brief of Richmond’s first vertical high school.

Hayball's design for Richmond High school

Rising above a Richmond car park, Hayball’s $43 million vertical school design creates a space for 650 students and delivers integrated educational and communal facilities that will optimise cross-cultural learning opportunities.

A project of this gravity tends to draw the attention of media on merit alone. But with state government and education spokespeople attending the turning of the sod, it was vital to our property PR team that the voice of Hayball could break through the political noise to share the passion behind the project.

Armed with hard hats and prepared quotes, our team used the ceremony as an opportunity to ensure that news of Richmond High School went hand in hand with the key messages of Hayball and  project director David Tweedie.

Although good news travels fast, state-of-the-art news travels even faster. With targets in education, property and architecture media; the story of Hayball’s vertical school quickly received national attention across a range of trade and mainstream media.

Hayball Property PR coverage in Urban Melbourne

In the space of five days, the team had earned coverage for Hayball in more than 15 different print and online publications. The coverage included pieces in the likes of Urban Melbourne, The Age and its syndications nationally, Architecture AU, The Real Estate Conversation, The Urban Developer and Education Review. This resulted in an average Impact Score of 87, with a huge potential audience of over 10 million people.

Find out more about our work with corporate and property clients across Australia, or get in contact to see how we could work with your brand.

Hayball's return to craft

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The art of long-lead media in property PR.

In a time-poor and fast-paced media world, the benefits of long-lead media can often be overlooked. Fortunately, our property PR team are experts in utilising this age-old art to achieve coverage that drives conversation about outstanding projects.

Working with our architecture client Hayball, Keep Left commenced the seven-month process of securing coverage in the February edition of Australia’s leading residential architecture magazine – Houses.

Living room in House Magazine

Published in Houses, Australia’s leading residential architecture magazine for designers and their clients – http://architectureau.com/magazines/houses/

As a multidisciplinary architecture firm, Hayball’s projects span the categories of multi-residential, mixed-use, education and interior design. This Edwardian restoration and expansion project provided lead architect, Thomas Gilbert, with the opportunity to present the craftsmanship that the practice has built its reputation on.

Hayball project article in Houses australia

With a canvas of stunning architecture and vast spaces, it wouldn’t do the story of this project justice if it were scribbled in the caption of an image or summarised in the column of a newspaper, so we raised the bar higher. Our property PR team pitched a profiling opportunity to Houses in August of 2016, creating time for interviews, tours and copy review that would highlight the expertise and precision involved in creating this home.

Hayball's architecture project the bayside residence

The eight-page spread in the February edition of Houses showcased the incredible work that went into The Bayside Residence. This coverage had a potential readership of 20,000 people and resulted in an incredible, near perfect Impact Score of 98.

Find out more about our work with corporate and property clients across Australia, or get in contact to see how we could work with your brand.