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Experian selects Keep Left

· Client updates · , ,

Delivering storytelling services across Australia and New Zealand.

Leading global information services company, Experian, has selected integrated PR and content marketing agency Keep Left to deliver its storytelling services across Australia and New Zealand.

Experian unlocks the power of data to create opportunities for consumers, businesses and society across 37 different countries. Its technologies help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.

Experian’s Marketing Director Karl Miklis said the news comes at a time when Experian is strengthening its presence and commitment to the region.

“In this new partnership, we see a huge opportunity to communicate to consumers and businesses about the possibilities that can be achieved through data and analytics in the business world – and the positive role it can play in society.”

“This win truly aligns with our belief that storytelling should be backed with data-driven insights,” Keep Left CEO Gillian Yeap said.

“Globally Experian is a data powerhouse, but traditionally the brand hasn’t had a large share of voice in Australia. The company is host to a wealth of data and insights of critical importance to both businesses and consumers, so we are excited to help Experian communicate this content.”

 

Experian Logo

 

So far, Keep Left’s storytelling has drawn attention to important societal issues such as shifting credit and debt trends among millennials, and highlighted heightened fraud risks for businesses and consumers, with the forthcoming introduction of the national real-time payments system.

The partnership commenced in September and to date the work has spanned traditional public relations and content production services – including digital copywriting, creative design and video production services from Keep Left’s in-house content production studio.

“The brief from Experian plays well to our experience and growth across technology, financial and professional services,” Yeap said.

Keep Left’s corporate and technology PR team already works with global technology companies such as IT giants Infosys, Australian tech success story Nitro, global mapping and location company HERE, and FinTech startup Airwallex. It also has a footprint in the financial services space with challenger bank, ME, and VicSuper as clients.

Across the business, Keep Left’s portfolio of clients includes FIJI Water, Dairy Australia, the Australian Society of Orthodontists (ASO), MAB Corporation, St John Ambulance Victoria, DFAT and Red Nose (formerly SIDS and Kids). Find out more about Keep Left’s PR, content marketing and content production services.

 

Content team expansion

· HR · , ,

Melbourne-based PR and Content Marketing agency expands its Content Production team

Melbourne-based PR and Content Marketing agency, Keep Left, today announces the expansion of its content production studio seven months on from launching the content marketing arm of the agency.

Jordan Gold has been appointed Production Manager for the studio and brings a mix of production and editorial expertise to Keep Left, having previously worked at innovative integrated media businesses within the UK market, such as VICE and Konbini.

Jordan Gold Keep Left's Content Production Manager

Jordan Gold, Keep Left’s new Production Manager

He is joined by three recent Content Producer recruits, Ant Dinham, Kate Tärtsus, and Corinne Innes, who will work alongside the studio’s Copywriter, Laura Carpenter Davies, and Art Director and Designer, Thomas Rennie. The expansion brings the agency’s staff up to numbers of 25.

CEO and founder Caroline Catterall said: “It’s been great to add this creative bow to our services. Jordan’s appointment comes at a critical period for Keep Left, as we continue to branch into content marketing and content production, and integrate our new services with PR.”

In July last year, Keep Left launched its integrated PR, content and digital offering to reflect the value that brand storytelling informed by data can have for an organisation wanting to connect with the hearts and minds of its audience.

“Our aim is to move clients beyond the traditional ‘safe’ PR to future-proof and to elevate their communications” Catterall added.

Keep Left’s clients include Dairy Australia, VicSuper, Tassal, Red Nose and ME. Find out more about Keep Left’s content production services on the website.

Tech Pitch – Influencer Marketing

· Campaigns, Tricks of the trade · , , , , ,

The power of a good Instagram or Facebook post – that hits the right audience, with the right message, at the right time – can be transformative for brands and campaigns as part of an integrated public relations campaign.  As part of our Tech Series, we’re shining the light on influencer marketing platform Hypetap this month, which we’ve been trialling with a few clients.  They also just got a nice mention in The Age’s small business section.  Meet Detch and Nik from Hypetap.

SXSW eve – 1 day to go

· Trends, Tricks of the trade · , , , , , , ,

For two people who run late for almost everything, it’s been a blessing and in hindsight, a necessity, to arrive in Austin a day before the official kick off SXSW 2015

That’s because the program is so big and so diverse that it took 5 hours of ‘studying the form’ today to decide which events to go to, which speakers to prioritise and how to get across town. Fortunately I’m here with my husband so we can divide and conquer, which is the only way to come even remotely close to covering everything on offer at SXSW.

Like many big events, there’s that feeling of the calm before the storm. On every street corner there are marquees being erected and last minute preparations going on… And that’s because SXSW literally takes over the town. Over the next 10 days 30,000 delegates will flood into Austin and by all reports, it’s intense.

A key draw card is the interactive program, which is so big it’s billed as the ‘Davos of Digital.’ While I knew the digital lineup was impressive, what I didn’t realise is that the tech start-up scene in Austin is absolutely thriving. It’s like a mini Palo Alto. This afternoon we’ll stumbled across SpiceWorks, Homeaway (a competitor to AirBNB) and Spredfast which is like a hybrid Facebook and Twitter and according to locals, is going to take over the world.

Austin is one of the fastest growing cities in America and it’s largely thanks to the tech scene. My husband and I have quickly realised we’d be a lot more popular if I said I was a blogger and he a VC. Something to think about…

Wise heads have told us that SXSW is a marathon not a sprint so it’s fortunate that we’ve somehow managed to avoid jetlag and that I’ve packed a lot of flat shoes. A belly full of Texan BBQ apparently also helps too!

For us, tomorrow’s program includes:

Wish us luck!!