Who wouldn’t jump at the chance to cuddle an adorable Guide Dog puppy? What if you were given the option to keep one for a little while? Our social change PR team recently rolled out a recruitment campaign for Guide Dogs Victoria to spread the word about the growing need for puppy raisers across Australia, securing an interview with ABC News Breakfast to help recruit for the envious role.
With two small puppies trailing behind her, Charlie Spendlove of Guide Dogs Victoria joined Ali and PK on the ABC News Breakfast couch to chat about what is involved in being a puppy raiser.
Can you help house a Guide Dog puppy? PK and Ali meet Charlie Spendlove from Guide Dogs Victoria and two of her special friends pic.twitter.com/sfBvAGkyqi
— News Breakfast (@BreakfastNews) January 10, 2017
The interview was broadcast nationally across ABC and ABC News 24 a total of five times, with a potential audience of 1,237,000 viewers.
It was also published on ABC News Breakfast’s Facebook and Twitter, receiving over 14,000 views online and a 93 on the Keep Left Impact Score. Most importantly, this piece of earned media resulted in a jump of 233 hits to the puppy raising page and a 450% increase in puppy raiser inquiries that day.
Keep Left have been working with Guide Dogs Victoria for the past four years to deliver a comprehensive PR strategy for the work it does in helping individuals and families of those who are blind or have low vision.