In 2017, more and more people are heading to social media sites like Twitter and Facebook for their daily news. This is making it increasingly difficult to earn the attention of an audience if you have something to say in more than 140 characters. Here lies the tension – among all the snappy headlines, is there still a place for information rich reporting?
Our corporate PR client ME released its 11th bi-annual Household Financial Comfort Report as a way of providing individuals with in-depth insights into the financial situation of fellow Australians. The 48-page report gauges the impact of the economy on household financial comfort, using the results collected from 1,500 Aussie households as evidence of their findings.
Keep Left’s corporate PR team set out to communicate the golden messages from the report to national media outlets; highlighting ME’s focal insights into the clear divide between rich and poor widening and income cuts and employment woes hurting financial comfort of Australian households.
Years of experience has taught our team the key to communicating complexity. Rather than dumbing down valuable research, we aim to create palatable insights for reporters allowing them to take the information and run with it.
The results? 600 pieces of coverage across Australia.
With coverage achieved across print, radio, television and online; our team secured many features including:
Over 43 million eyeballs saw the insights produced in ME’s Household Financial Comfort Report, reaffirming our knowledge that honest insights and well communicated news is never out of fashion.