Hayball's return to craft

· Campaigns · , ,

The art of long-lead media in property PR.

In a time-poor and fast-paced media world, the benefits of long-lead media can often be overlooked. Fortunately, our property PR team are experts in utilising this age-old art to achieve coverage that drives conversation about outstanding projects.

Working with our architecture client Hayball, Keep Left commenced the seven-month process of securing coverage in the February edition of Australia’s leading residential architecture magazine – Houses.

Living room in House Magazine

Published in Houses, Australia’s leading residential architecture magazine for designers and their clients – http://architectureau.com/magazines/houses/

As a multidisciplinary architecture firm, Hayball’s projects span the categories of multi-residential, mixed-use, education and interior design. This Edwardian restoration and expansion project provided lead architect, Thomas Gilbert, with the opportunity to present the craftsmanship that the practice has built its reputation on.

Hayball project article in Houses australia

With a canvas of stunning architecture and vast spaces, it wouldn’t do the story of this project justice if it were scribbled in the caption of an image or summarised in the column of a newspaper, so we raised the bar higher. Our property PR team pitched a profiling opportunity to Houses in August of 2016, creating time for interviews, tours and copy review that would highlight the expertise and precision involved in creating this home.

Hayball's architecture project the bayside residence

The eight-page spread in the February edition of Houses showcased the incredible work that went into The Bayside Residence. This coverage had a potential readership of 20,000 people and resulted in an incredible, near perfect Impact Score of 98.

Find out more about our work with corporate and property clients across Australia, or get in contact to see how we could work with your brand.

Written by Keep Left · · Campaigns · , ,
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