Experian unlocks the power of data to create opportunities for consumers, businesses and society across 37 different countries. Its technologies help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.
Experian’s Marketing Director Karl Miklis said the news comes at a time when Experian is strengthening its presence and commitment to the region.
“In this new partnership, we see a huge opportunity to communicate to consumers and businesses about the possibilities that can be achieved through data and analytics in the business world – and the positive role it can play in society.”
“This win truly aligns with our belief that storytelling should be backed with data-driven insights,” Keep Left CEO Gillian Yeap said.
“Globally Experian is a data powerhouse, but traditionally the brand hasn’t had a large share of voice in Australia. The company is host to a wealth of data and insights of critical importance to both businesses and consumers, so we are excited to help Experian communicate this content.”
So far, Keep Left’s storytelling has drawn attention to important societal issues such as shifting credit and debt trends among millennials, and highlighted heightened fraud risks for businesses and consumers, with the forthcoming introduction of the national real-time payments system.
The partnership commenced in September and to date the work has spanned traditional public relations and content production services – including digital copywriting, creative design and video production services from Keep Left’s in-house content production studio.
“The brief from Experian plays well to our experience and growth across technology, financial and professional services,” Yeap said.
Keep Left’s corporate and technology PR team already works with global technology companies such as IT giants Infosys, Australian tech success story Nitro, global mapping and location company HERE, and FinTech startup Airwallex. It also has a footprint in the financial services space with challenger bank, ME, and VicSuper as clients.
Across the business, Keep Left’s portfolio of clients includes FIJI Water, Dairy Australia, the Australian Society of Orthodontists (ASO), MAB Corporation, St John Ambulance Victoria, DFAT and Red Nose (formerly SIDS and Kids). Find out more about Keep Left’s PR, content marketing and content production services.