Melbourne-based PR and Content Marketing agency announces appointment of new CEO.
PR and content marketing agency, Keep Left, has today announced the appointment of Gillian Yeap as CEO, with former CEO and founder Caroline Catterall transitioning to the role of Executive Director.
Yeap is stepping into the role after eight years with the agency, having become a co-owner in 2015 and Keep Left’s Director of Strategy for the past two years.
As CEO, Yeap will oversee the running of the core PR and content production business, implement the agency’s strategic plan and nurture key client relationships alongside Keep Left’s long-standing management team.
After 15 years as CEO, Catterall’s transition to Executive Director will see her focus on the growth areas of the business with a particular focus on content marketing.
Yeap explained: “This move will allow us to keep the core business solid, while Caroline focuses on developing our capability in content marketing, exploring new tools and technologies and establishing relevant partnerships that will help future-proof the agency.
“The launch of our content production studio has been game-changing for the agency and for our clients, and we’re keen to continue innovating with our creative and digital services.”
With 11 years’ experience across a diverse range of sectors including property, social change, food, travel, health and technology, Yeap joined Keep Left in 2009 where her progression through the agency has seen her rising up the ranks in eight years. Since becoming a partner, a succession plan to CEO has been in place.
As part of the internal reorganisation existing team member Sarah Robertson has moved to the role of Strategy & Marketing Manager. Keep Left has also recently appointed Brooke Stephenson as Marketing Coordinator and Elena Goh as Finance & Operations Manager.
The announcement comes after a period of significant growth for Keep Left, with Catterall and Yeap achieving a 20 percent increase in revenue since they launched the content production studio in 2016.
Melbourne-based PR and Content Marketing agency expands its Content Production team
Melbourne-based PR and Content Marketing agency, Keep Left, today announces the expansion of its content production studio seven months on from launching the content marketing arm of the agency.
Jordan Gold has been appointed Production Manager for the studio and brings a mix of production and editorial expertise to Keep Left, having previously worked at innovative integrated media businesses within the UK market, such as VICE and Konbini.
Jordan Gold, Keep Left’s new Production Manager
He is joined by three recent Content Producer recruits, Ant Dinham, Kate Tärtsus, and Corinne Innes, who will work alongside the studio’s Copywriter, Laura Carpenter Davies, and Art Director and Designer, Thomas Rennie. The expansion brings the agency’s staff up to numbers of 25.
CEO and founder Caroline Catterall said: “It’s been great to add this creative bow to our services. Jordan’s appointment comes at a critical period for Keep Left, as we continue to branch into content marketing and content production, and integrate our new services with PR.”
In July last year, Keep Left launched its integrated PR, content and digital offering to reflect the value that brand storytelling informed by data can have for an organisation wanting to connect with the hearts and minds of its audience.
“Our aim is to move clients beyond the traditional ‘safe’ PR to future-proof and to elevate their communications” Catterall added.
Stories connect us as humans and we believe every business has a human story to tell. We are looking for a number of new team members in the creative and public relations teams to help us tell these stories with clarity and volume.
Account Manager | Senior Account Manager
South Melbourne location, close to everything
Values driven, progressive thinking agency
Attractive salary package
Beautiful offices, great culture
We are seeking an ambitious Account Manager or Senior Account Manager to join our expanding team of consultants, working to deliver integrated PR and content marketing strategies (with support from the content and digital marketing teams).
This consultant will work across our Community Engagement, Property and Consumer Brands portfolios including a range of some of Australia’s high profile not-for-profits, property and design brands and exciting campaigns in the behavioural change space.
With a minimum four years’ agency experience – preferably across PR, social media and content marketing – you will be able to:
Act as the engine room for each account, balancing a number of different clients and campaigns at any one time
Drive the implementation of communications strategies on time and on budget
Brief in video, design and/or copy work into the content studio and work with the team to ensure its on message and meets the client’s brief
Identify newsworthy story angles and possess the media relationships to leverage these
Provide strong writing services across a range of styles
Oversee various Account Coordinators, Account Executives and/or Senior Account Executives to ensure all work is completed at the highest standard
Keep Left consultants all have a hunger for results, a desire to push boundaries and a strong team ethic. We are looking for a consultant that has excellent project management and people skills, the ability to manage multiple clients and projects, and an extremely high attention to detail and quality control.
Please send your CV and a cover letter detailing your relevant experience to firstname.lastname@example.org by Tuesday 31 January 2017.
Please note: We are not receiving applications from recruitment agencies at this time. Thank you.