Experian unlocks the power of data to create opportunities for consumers, businesses and society across 37 different countries. Its technologies help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organisations to prevent identity fraud and crime.
Experian’s Marketing Director Karl Miklis said the news comes at a time when Experian is strengthening its presence and commitment to the region.
“In this new partnership, we see a huge opportunity to communicate to consumers and businesses about the possibilities that can be achieved through data and analytics in the business world – and the positive role it can play in society.”
“This win truly aligns with our belief that storytelling should be backed with data-driven insights,” Keep Left CEO Gillian Yeap said.
“Globally Experian is a data powerhouse, but traditionally the brand hasn’t had a large share of voice in Australia. The company is host to a wealth of data and insights of critical importance to both businesses and consumers, so we are excited to help Experian communicate this content.”
The partnership commenced in September and to date the work has spanned traditional public relations and content production services – including digital copywriting, creative design and video production services from Keep Left’s in-house content production studio.
“The brief from Experian plays well to our experience and growth across technology, financial and professional services,” Yeap said.
Keep Left’s corporate and technology PR team already works with global technology companies such as IT giants Infosys, Australian tech success story Nitro, global mapping and location company HERE, and FinTech startup Airwallex. It also has a footprint in the financial services space with challenger bank, ME, and VicSuper as clients.
Digital map leader HERE locates Keep Left as APAC PR agency.
Global mapping and location intelligence leader, HERE, has selected integrated PR, content and digital marketing agency Keep Left to deliver its high-impact data-led storytelling services throughout the APAC region in a new 12-month partnership.
HERE is the world’s most advanced location intelligence company, with mapping and navigation solutions covering almost 200 countries worldwide.
Backed by automotive giants Audi, BMW and Daimler, HERE powers 80 per cent of the world’s vehicle satellite navigation systems and provides advanced mapping services and real-time location insights for the likes of Facebook, Dominos, Samsung and Microsoft.
“A truly innovative company, HERE is tackling some of the world’s most complex challenges that impact how we travel, how our cities function and how enterprises and governments deliver services,” Keep Left Principal & Strategy Director Gillian Yeap said.
“HERE’s a perfect fit for our data-driven storytelling approach and the team are really excited to showcase the company’s success and genuine thought leadership in the tech space across the APAC region.”
The new partnership, which commenced on 1 July, has already proved fruitful with media introductions and news announcements driving double digit coverage across target media, including The Australian.
“Australia’s tech scene has gone from strength to strength and we have found that our combined art and science approach has really struck a chord with digital savvy leaders in the sector, Yeap said.
“We’ve always had a focus on technology clients, working with global IT giants like Infosys for the last eight years, as well as Australian document productivity start-up Nitro for the past three.”
Another recent win is fintech start-up Airwallex, who specialise in cross-border transactions. Supporting a recent funding announcement, Keep Left secured over 20 stories in top tier business and technology publications across Australia and Asia with an audience reach of over 17 million, including leading news site Tech Crunch.
Media coverage achieved a high level of qualitative metrics around key message penetration and target audience reach on the Keep Left Impact Score, driving a 560 per cent increase in website visitors and strong growth in beta customer sign-ups.
Other recent technology client wins for the agency include VC firm Starfish Ventures, which invests in Australian technology and life science startups, and construction technology innovators Newforma and Progressclaim.com.
The new client acquisitions follow the recent launch of Keep Left’s content production and digital marketing arm, which sits alongside its long-standing PR business.
They join a growing list of Keep Left clients, including Fonterra, Anchor Dairy, FIJI Water, Dairy Australia, the Australian Society of Orthodontists (ASO), VicSuper, ME (formerly ME Bank), MAB Corporation, St John Ambulance, DFAT and CARE Australia.